Although advertising is a crucial aspect of growing your small business, small business owners can sometimes find it difficult to prioritize marketing or make the most of their limited marketing budget. The good news is that there are several inexpensive (and even some free) tools available in today’s digital environment that can help you market your small business.
- Online Reviews
?The power of word of mouth should never be underestimated. And it couldn’t be easier to reflect the word of mouth today than online reviews.
Think about it: wouldn’t you first google “best bicycles around me” or something similar if you’re thinking about buying a new bike? Then you would find an interesting bike brand. What’s the next step you take? Clearly, to make sure it’s good enough, you’ll read online reviews.
With every purchase you can make, this happens, especially on the internet. Whether it’s booking a hotel, purchasing a suit, or making a reservation to try a new restaurant, most people are going to read reviews online before making their decision. That’s why websites like Yelp are so popular today: they give you an objective look, not just about the products or services you purchase, but also about your future customer experience.
And make sure you take advantage of this as a business owner. Encourage your customers to leave their feedback and always respond when they do. You can also hire a professional technology reputation management provider to handle your reputation management online.
- Create a Website
For a customer, there are few things that are more irritating than looking up an online company and finding out they don’t have a website. A good website, particularly if you only need the basics, is relatively cheap to make.
It’s also a great way to stay in touch with your clients, for example by blogging (more about that later). Your website should have a logo design and all kinds of information about your company, products, services, and a way to get in touch with you. This is one of the best ways to help your followers get more information about you without breaking the bank.
Of course, you’re not really writing (unless you are), and yet having a blog for your company is one of the most important steps you can take towards improved marketing.
What’s the reason? Just because it gives you a way to demonstrate to your viewers and employers that you know what you’re doing. The best way to show your future customers that you are an expert in your field is to set up a blog and write high-quality articles on it.
Not only will a blog help put the name of your business out there, it can also increase the exposure of your organic traffic and SEO.
Make the blog posts interesting and consistent (on the company’s website there’s nothing worse than a dead post). Set up and stick to a tone of voice, and you’ll get the benefits in no time!
- Social Media
The main point here is not just to have a presence on social media, but to have a strong presence on social media.
Sure, updating your Facebook status every single day, tweeting something funny, and posting a picture every now and then on Instagram may seem enough, but it definitely isn’t.
You need to have a plan for social media; one that involves everything from the sound you use to your color palette to your visual branding layout.
Why? Just because everyone, including the current and future clients, is on social media. It’s also the best way to build a bond with your audience and grow a more personal relationship that never hurts.
- Email Marketing?
Email marketing is one of the easiest and cheapest ways to maintain regular contact with your customers and remind them of your product.
It’s pretty easy and cheap to start a weekly or monthly newsletter, and you don’t have to pay someone else to do it for you! Simply write your address, then use a free service like MailChimp to send your automated messages and emails for advertising to your list.
?All in all, there are a lot of options to get started on promoting your small business thanks to many digital marketing devices. And of course, to help you get started, you could always partner with an established digital marketing agency. Have you had any ideas that worked for you? In the article, let us know!