Why Search Engine Optimisation?
Search is the most effective way for consumers to get to what they want. Every brand needs to be easily accessible by search. SEO is a constant important job that needs to be worked on constantly. SEO done well is a major competitive edge over the other brands.
Constantly updating the content on the website and improving organic traffic gives a competitive advantage over others. When you appear in the first few search results, the brand’s credibility increases, in the minds of the consumer it becomes clear that your brand is preferred to others.