3 Reasons why knowing your audience is important

With the people they serve, every company begins and ends. It’s easy to forget, but you need to keep asking yourself, “Why are you in business to market effectively The response is not “making a lot of money.” Honestly, that’s not why you’re in business. One of the first things I learned from my teacher was that because they solve a problem, people are in company. This is not understood by most men.

Your company starts with the issue you must solve, and your target is the people with this problem. Therefore, being crystal clear about who your target is will give you more success in order to be effective in business and marketing. I’m going to give you three examples over the next few paragraphs why it’s important to know your audience looking through Feedonomics ‘ eyes, a business I’ve been working with before.

Reason #1

You’re going to create better products and services As described above, the customer has an issue you’re trying to solve. You will be able to create good products and services by understanding your audience.

For example, Feedonomics was initially a SEM agency called Internet Marketing Dot Net, and we had a secret weapon we developed a data feed platform that allowed us to replace Merchant Advantage by pushing out Google Shopping, Bing Shopping, and other shopping feeds, thereby increasing our cost of delivering a vital eCommerce merchant service. So we’ve solved our own problem. But not only have we solved our problem; we have been able to improve it. It was evident in a few months that there was interest outside our little company alone.

Feedonomics is split into its own business and now supports with its network some of the world’s largest companies. Some companies accept evolution while others do not; those who do not face the cost of failure, loss, and opportunity. Feedonomics was better able to solve the problem than anyone else because they knew their audience us, when we were the company better than anybody else in their room, like GoDataFeed, Channel Advisor, Data Feed Watch, and many more.

Reason #2

It will be much easier to find customers because Feedonomics understood their market that they could also meet their target audience in order to get traffic, and ultimately better customers. We solved problems that could have an agency and many ecommerce vendors, so they had to go to where experts from agencies and ecommerce marketers were to find and interact with them.

Where is that going to be?

There weren’t many places to be frank, but we’ve tried a number of different strategies, including reddit posting on some SEM and PPC-related subreddits. Finding them on LinkedIn was the one that performed the best. We would locate organizations using LinkedIn, classify decision-makers, and reach out to them. This is what every business has to do when you sell water, you have to find people who are thirsty and get them to get your watering hole.

Reason #3:

Better marketing resources will be developed.

I helped create the first website of Feedonomics along with some of their marketing materials, and let me tell you that since those first few months they have improved significantly. It was a struggle in the early days that they really wanted this; departments thought it was a cool tool, but eventually it wasn’t necessary. The first marketing message for Feedonomics was, “Shopping Feeds Made Simple: Unlimited SKUs Unlimited Feeds As often as you want,” because that was what their consumers thought was important to them.

When they continued to develop to better understand their audience, they were able to develop content that would better resonate with their customers and increase the number of companies using their service. Now their message goes, “The #1 Shopping Feed Platform: Optimized Consumer Feeds Work Better.” Besides creating better advertising, their website has dramatically improved with better navigational links and content that really matters to consumers.

For example, most organizations don’t even know they have a problem with data feed, so Feedonomics laid out the problem on their home page very clearly. It helps tourists to understand, they have a problem, and there is a solution to help them do business better. If they hadn’t produced a much stronger message that resonates well with their audience, their audience might have continued to think they didn’t even need it.

Conclusion:

One of the most underrated aspects of internet marketing is getting to know your audience. I see a lot of poor product development and digital marketing resources have been wasted. When businesses consider their target and stick to the dilemma they set out to solve, this can be avoided. Organizations that do this are going to make better products and services, recognize and connect with their customers, and perform better.

If you haven’t created people buyer for your target audience, go to our post about creating people buyer!