Target People To Visit: Traffic to the site
I understand why you’re here, first of all. You’ve created an amazing product, established the target audience for that amazing product, created a website, yet you don’t seem to be able to get people to your website to purchase the item. The right.
If you said yes, it’s for you this message. We’re not going to talk about what to say in this post, how to say it, or who to say it to these are different conversations and should have been discussed in your buyer’s study. We will begin very simple and explain the simple principle of having traffic, then we will go over some methods and give examples and techniques.
The Simple Traffic Strategy
If you’re asking a lot of marketers how to get traffic, they may say something like, “Google ads,” “do SEO,” or “get the following big Instagram,” “write more calls-to-action.” Although they’re not right, they’re lacking the core principle of how to get traffic. These are not processes, they are all strategies. So let me tell you: there’s no traffic coming from anywhere.
Take a break.
Let that sink in for a moment, then repeat: the traffic is not coming from anywhere. Will you understand, You have to go and find the traffic somewhere. You have an audience, and where to find it is a matter of.
How are you going to get traffic, You’re going to where you’re clients the people you need or want to start your company to be happy with. I apologize if I’m dogmatic or repetitive, but it’s so basic and this is a core principle that many people overlook. It really makes a relatively black and white way to get through. Go wherever you are.
If you’ve developed your buyer personas, you’re going to do the part where you’re wondering where you’re hanging out online or otherwise. Where they are, this question asks you, so go get them.
Examples:
You will most likely find your buyers on social platforms when you sell clothing to millennials.
If you are a tech company whose primary audience is online advertising agencies, then on LinkedIn or industry conferences you can find your clients.
If you’re someone, you’re likely to find your client using Google because it’s so commonplace; users are going to use Google to find almost anything.
If you are an advertising agency, you can find your clients on LinkedIn, on Reddit, or in a Slack group.
Traffic Ideas
I think of an oasis if I think about getting traffic. If you have an oasis that will certainly be fun and exciting (a metaphor for your product or service), you will have to find people coming to your oasis your target audience. Here are the simple methods to get traffic.
Join Groups. Be Social
This is an oasis where people work together to solve issues, and it has been validated over time. People are creating groups to help each other, and you will find communities out there where people are actively trying to fulfill a need or need your company to meet.
Examples:
If you have a development platform to make mock-up construction easier and faster, then you may have your audience in a Slack community or on Reddit.
If you have a new line of workout clothes that will definitely get you ripped off, you can create great content on Instagram and then connect regularly with other people interested in fitness. Or take part in the subreddit r / fittness.
By first communicating with these users as a community member, then as a problem solver, you may be able to get some users and gain feedback about your product or service.
List your Service somewhere
The second option to get traffic is to place your product or service somewhere that already has a large customer base. Essentially, to get an audience, you’re going to another oasis.
Examples:
Receiving listings on search engines such as Google can help almost any company. The reason search engine optimization (SEO) is such a successful strategy is because marketers are picking up on the huge user base already open to search engines like Google.
Sites such as Ebay, Angie’s List, Etsy, Google Shopping and the like allow you to list items on their websites. Some will allow you to connect to your website directly, others won’t. In any case, either you get their direct visitation or you have their email if they buy that you can then demand a visitation.
The place of listing varies in price to list and market, but it’s a good way to pick up on the already established audience. Therefore, since this group is already in buying mode, you will be able to pick up the traffic with a strong purchasing goal.
Get spokespeople :
It’s a classic technique and for a good reason to use spokespeople to generate traffic. A spokesman will testify for you, verify your service, and give you credibility.
Examples:
Create a system for referral. If any of your current customers refers to a relative, they may receive a discount or some sort of added benefit.
Reach out on Instagram to people with large follow-ups to see if they would be interested in testing your service and posting for you.
Communicating with these people is easy and they have friends, families and customers who would most likely be involved in a product or service like yours because people tend to hang out with like-minded people with similar needs and desires.
Advertise:
Advertising is the fastest way to get people to your page, but it’s the most costly as well. It can be successful in the best way. You could lose a lot of money at worst. That said, there are plenty of places with
Examples:
Google AdWords. Google has one of the world’s largest users and people are using Google to find products and services they need or want. Through bidding on keywords, you can advertise on Google to show up higher in the search results.
Ads from Facebook. There’s another huge user base on Twitter. You will find customers interested in visiting and purchasing from your page by advertising on Facebook using preferences, demographics, and other information.
With ads, I’d be cautious, particularly if you’re just at the end. You could end up wasting a lot of advertising money. If you choose to go this path, you must focus on certain best practices and be very precise about the information that you are trying to gather.
Conclusion:
Getting traffic is not a mystery or challenging. Above is the definition of attracting traffic you have to go where your target audience is to get traffic to your page and tactics and strategic examples. Using these approaches, people bring tens of thousands of visitors and customers to their website, and you can do so.
Looking closely, you’ll see one thing friendships is the main constant of traffic. Additionally, these strategies are all symbiotic having more spokespeople traffic would increase your organic traffic, more ads would improve your ability to connect to audiences as an authority. You get the idea.
Below I suggested some blog posts to help you dive deeper into the aforementioned approaches. I suggest a process collection, quality evaluation and improvements to improve results.