What Is SEO in Digital Marketing & How Does It Work? The SEO Quick Beginner’s Guide
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. This form of marketing uses a variety of digital channels, such as email, social media, search engines, and websites, to reach potential customers.
SEO is an important part of digital marketing because it helps improve the visibility of a website or blog in search engine results pages (SERPs). It is a practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site and increases the chances of appearing in the top results for relevant keywords.
There are a number of factors that go into SEO, including the use of keywords, backlinks, and mobile-friendliness. You should also make sure your website is easy to navigate and contains relevant and up-to-date content.
The main aim of SEO is to improve the ranking of a website on Google Search so that it appears as high up as possible on the list of results when someone types in a relevant query. The better the ranking, the more likely people are to click through to the site.
There are many different techniques that can be used to improve a website's SEO, including things like optimizing the site's title and metatags, adding keyword-rich content, and building backlinks from other websites. However, not all of these techniques are equally effective; some may even do more harm than good.
SEO Basics
The basics of SEO are actually quite simple. Here’s how it works:
Google (or any other search engine) has what are called “spiders” or “crawlers.” These are little computer programs that follow links and visit websites. As each website is visited, the crawler collects information about the site.
This includes things like the words on each page, the links to other pages on the internet, and other technical details. This information is then added to Google’s massive database of all the websites on the internet, called the “index.”
When someone types a query into Google, the search engine looks through its index to find websites that match the person’s search. The order in which the results are displayed is determined by a complex algorithm (or set of rules) that takes many factors into account, including the quality of the website and how well it matches the user’s search term.
This is where SEO comes in. The goal of SEO is to improve your website so that it will rank higher in Google’s search results for certain queries. By optimizing your site for search engines, you can improve your chances of appearing in front of potential customers when they are searching for products or services that you offer.
SEO is not an exact science, and it takes a lot of time and effort to improve a website’s ranking. However, there are some basic principles that you can follow to make your site more search engine friendly.
SEO Basic Principles
1. Use keyword-rich titles and descriptions: When you create a page on your website, make sure to include relevant keywords in the title and description. This will help Google understand what the page is about and index it accordingly.
2. Structure your site using SEO-friendly URL’s: Creating SEO-friendly URL’s (or web addresses) is another way to help Google understand what your pages are about. For example, instead of a URL that looks like this:
www.example.com/page?id=123
Try to create a URL that is readable and includes the keyword you are targeting:
www.example.com/seo-friendly-url
3. Use keyword-rich anchor text: When you create links to other pages on your website, use keyword-rich anchor text (or the clickable text). This will help Google understand what the linked page is about and index it accordingly.
4. Add alt tags to images: Whenever you upload an image to your website, make sure to include an “alt tag” that describes the image. This will help Google index the image and improve your website’s ranking.
5. Use Google Webmaster Tools: Google Webmaster Tools is a free service offered by Google that helps you understand how Google sees your website. By using this tool, you can get insights into your website’s traffic and performance, as well as any errors that need to be fixed.
SEO is an ever-changing field, and it can be difficult to keep up with all of the latest trends and changes. However, by following the basic principles outlined above, you can make your website more search engine friendly and improve your chances of ranking higher in Google’s search results.
The following is an example of how SEO can be used in real time
If you are a business owner, you can use SEO to help promote your products or services. You can also use SEO to help improve the visibility of your website in search engines, which can lead to more traffic and customers.
If you are a webmaster, you can use SEO to help improve the ranking of your website in search engines. This can lead to more visitors and potential customers finding your website.
You can also use SEO to help drive traffic to your website through social media platforms such as Facebook and Twitter. By using social media to share your content, you can increase the chances that people will see it and click on it.
SEO can also be used to help improve the quality of your website. By making sure that your website is well-designed and easy to navigate, you can make it more likely that people will stay on your site and visit it again.
Lastly, SEO can be a useful tool for businesses and webmasters alike. If you want to improve the visibility of your website and drive more traffic and customers to it, consider using SEO.
In conclusion
SEO can be a powerful tool for businesses of all sizes. When used correctly, it can help your business reach new customers and grow the brand. However, it’s important to use SEO strategies that are tailored to your business and audience. Otherwise, you risk wasting time and money on tactics that don’t work.