Why is Cyber Security a Top Digital Marketing priority?

Protecting your data is incredibly important, but it’s not as easy as putting a sticky note over your laptop camera! It’s no lie that as a complete digital transformation phase, the time we’re living in will go down in history. In the age of digital transformation, cyber security is something that has the ability to ruin your life or business if not closely monitored. Heck, you might even know people saved on their mobile holding their social security number and credit card number! Total red security flag.

Cyber Security and Mobile Users

Cyber Security protects the computers, personal data, and any other digital information for those who may not know. With such broad use of the internet, ensuring that your data is secure and not used against you or in ways you don’t approve of it is very important. Cyber security has been an ongoing issue and should be taken more seriously than ever before.

Mobile advertising figures for 2019, for instance, have shown us that smartphones and mobile devices produce 52.2 percent of all website traffic. In addition, approximately 5 billion mobile users are projected to be around the world by the end of this year. With so many people streaming the web on mobile devices, you can see why protecting the information you import into the internet is so important. This also means that it is important not only for individuals, but also for businesses and marketers to protect your data with cyber security.

Why should information protection for marketers be a top priority?

Many marketers are wondering: why do we need cyber security? Why is learning about cyber security important? What is a threat to cyber security? Okay, if you’ve found yourself asking these questions to yourself or your colleagues, you’re just like most online marketers and business owners throughout industries. Hiscox’s survey found that 7 out of 10 were not prepared for a cyberattack at all.

While cyber security wasn’t as big of an issue back in the day, living in 2019 means making sure you give it more priority than ever before. It is best to talk about cyber transformations and figure out how to implement one to ensure that your business is protected from these types of attacks.

What is a transformation of the cyber?

A cyber transformation takes information that has been gathered and makes changes within your company to transform your security, well, for those who are not aware. As well as improving your cyber agenda, performing a transformation helps with risk management. A cyber transition will also help reassure workers that they are safe and take the right cyber security measures. Every business wants its transformation to be successful, but to be cost-effective and successful, you have to make a plan.

Technology and digital media are all fantastic, but because of the rapidly evolving digital era we are in, they bring a lot of challenges and scares. In your business, there is a huge security problem to worry about in the form of data breaches. For clarify exactly what a data breach is, it’s when people on the internet access information that you didn’t give them access, AKA when a hacker gets into your network. If people think this might happen to them or not, it’s a very dangerous and terrifying occurrence that advertisers should do anything and everything to stop it.

Top 5 Hacks Marketers Should Follow To Avoid Breaches

There’s so much you can do to prevent and potentially remove all infringements of information within your business and personal life. Whether it’s updating your passwords every few months or making sure all of your systems are up-to-date, there’s no limit to the options to protect your data. Let’s look at some hacks that you can introduce to lower the chances of running into a data breach: while it may take a few more seconds to log into your email and shared drive accounts, it’s vital to enforce double protection on your important business accounts to avoid hacking or stolen your information.

Implement Two-Step Verification

Just log into your company’s computers and not any other device using a shared drive. You never know what kind of viruses or individuals have access to computers that are not yours!

Keep Your Security Systems Up- To-Date

Keep up-to-date the security systems and work properly. In a previous version, there may have been glitches or problems that have been taken care of in the upgrade, so delaying the update will only prove to be a mistake.

Regularly Change Your Passwords

Make sure your passwords are updated every few months or so to make sure your account information does not get out. Emails are hacked all the time, and many people everywhere use the same passwords. Changing your passwords would ensure that your other passwords are safe even if an email gets hacked.

Encrypt Your Files

What’s so great about encrypting your files is that you can read and understand the message using specific software only by the specific people you send the file. This way, your encrypted data will be secure even if you or your receiver gets hacked.