Advertising your Business on LinkedIn
Advertising on social media these days is a given for companies in all sectors. We’re talking a lot about advertising on consumer-focused platforms, such as Facebook, but LinkedIn is a lesser-discussed platform that offers tremendous value to your ad spending.
Created to provide professionals with a digital platform to network with peers, LinkedIn has long been a gathering place for professionals. It has had its ups and downs with identity over the years and what it really offers, but today, dear readers, LinkedIn is now a platform with over 500 million users that should not be overlooked.
Like other social platforms, LinkedIn offers a solution for self-service to create targeted campaigns based on a set budget, desired clicks or impressions, and the ability to stop your ads at any time. For self-service accounts, sponsored content, sponsored inmail and text ads are included in their ad formats. They offer Dynamic Ads in the premium range that are available through their account-managed advertising solutions, requiring you to partner with a member of the LinkedIn team to create exclusively placed, highly visible ads for premium audiences.
#Your key to B2B success for B2B businesses can be tough on social media advertising. When you’re relying on sites like Snapchat, Twitter, or Facebook, you’re marketing to people on a site that they associate with their personal lives, rather than promoting them when they’re in business mode. LinkedIn thrives here.
LinkedIn advertising is responsible for 80 per cent of all B2B leads coming from social media. Facebook produces a measurable 6.73 percent to put that into perspective. It also produces three times as many conversations as Twitter or Facebook. LinkedIn is essentially the savior of social media for the B2B sector. It not only offers great advertising solutions, but it is also a fantastic place to invest in your content marketing, as more and more professionals use the news feed from LinkedIn as a place to learn about topics and trends relevant to their business or job.
The clencher More great news to advocate for LinkedIn Advertising is that as long as your focus is on B2B, it doesn’t really matter what industry you’re in. IT, Marketing and Advertising, HR, Technology, and Financial Services are the top five main sectors on LinkedIn. But being a well-represented industry does not mean better or worse outcomes. Yes, if you belong to a smaller segment of the industry on LinkedIn, reaching the targeted market is simpler for you.
LinkedIn has comprehensive targeting options to reach your perfect audience when it comes to targeting the audience. Thanks to the function that LinkedIn offers to business professionals, LinkedIn has impressively accurate audience information that members themselves keep up to date, enabling you to accurately target your advertising.
LinkedIn targeting audience uses real, member-generated demographic data including job title, business, industry, seniority, and much more within the primary categories of business, experience, education, interests, and identity. Signing into your campaign manager, creating an ad, choosing your preferred advertising method? Sponsored Content, Text Ads, or Sponsored InMail ? is as simple as building your target audience, publishing your ad, and watching the leads roll in.
Vridhii is a social media advertising agency with a team of specialists working with LinkedIn Advertising to help businesses succeed. If you are a B2B company that wants to optimize its LinkedIn app leads, please contact us today.