Targeting Your Customers on Facebook 2020
It’s January 2020 right now, and we’re feeling a little whiplashed about how quickly the years seem to be late. We don’t seem to be the only ones to think that way, as this statement can be heard this month in most cafes or streams on social media. While we believe this is a shared feeling, we also suspect that those of us who work with advertising on social media may feel it a little more intensely.
As the #10yearch challenge is currently circulating among all your Facebook friends, it seems fitting for us to do a short #thenvsnow on social media advertising capabilities, which shows how quickly things are moving.
#then you may or may not be surprised to learn that Facebook was only three years old in 2009 when it launched Facebook ads as a service on its website, leading as the first to do so in the social media bundle. Twitter was following suit in 2010. Instagram and Pinterest joined the group in 2013, and in 2014, Snapchat bit the bullet.
It is worth noting that there were not only two sites on the market in 2009 that took over our world, Instagram and Snapchat.
#Now Over the past decade, the data collected on social media has helped marketers recognize consumers who are most likely to enjoy their products or services, and provided you advanced technology to communicate with this audience in a more focused and targeted manner; delivering far more effective results.
Today, it is common knowledge among users that if you use social media, you will be promoted and all the data you have entered into your profile will allow the site in question to profile you better, thereby providing more precise targeting to consumers, and most users love it!
Targeting your ideal customers Today, social media is an all-powerful force that gives you more insight into your audience, enabling you to interact with your customers in a more meaningful way.
Here are our best tips for targeting your ideal social media customers:
1. Knowing your audience Understanding your audience is having awareness of the characteristics of the people to whom you are going to advertise. If you don’t have this already, you’ll need to create it before you can start your ad. You should brainstorm your ideal customer in order to do this. What are their challenges, what are their demographic, age, place, sex or interests? All of this will help you build the persona.
2. Every good salesman knows how to search for “low hanging fruit.” Think of remarketing as your strategy for low-hanging fruit. The best goals are the ones that you already know have been browsing what you have to offer. Remarketing allows you to target promotions to users who have previously visited the website of your company.
3. Look-a-like audiences Lookalike Audiences is a great strategy if you are familiar with your audience but want to widen it and reach people with very similar profiles. This is accomplished by creating audiences that look like your current goals.
You can create a Lookalike Audience using a tracking pixel to create a Website Custom Audience to mirror if you do not have an existing list or enough Facebook fans. You can make your audience smaller or larger, more or less specific to narrow or expand your reach from here.
Vridhii is a social media advertising agency based in Hyderabad that helps clients find their target audience, increase traffic, and convert customer targets. Call us today to discuss how we can help you approach the right customers and convert them.