What is Brand Architecture? [+3 Types of Brand Architecture]

A brand architecture is the way in which a company structures and organizes its brands. It can be thought of as a "brand map" that shows how each brand relates to the others. There are many different ways to create a brand architecture, but all aim to provide clarity and order within a company's portfolio of products or services.

There are many different ways to structure a brand portfolio, but the three most common approaches are the house of brands, branded house, and hybrid model.

The house of brands approach is when a company has multiple standalone brands that each have their own identity and marketing efforts. This is common in industries where there are many small competitors and differentiation is key to success.

The hybrid model is a combination of the two previous approaches and is the most common brand architecture in use today. In this model, a company has both standalone brands as well as sub-brands that fall under an overarching master brand. This approach allows for both differentiation and economies of scale.

No matter what brand architecture a company chooses, it's important to have a clear understanding of the strengths and weaknesses of each approach before making a decision. The wrong choice can lead to confusion among consumers and make it difficult to achieve marketing efficiencies.

There are several reasons why companies might choose to implement a brand architecture. One is simply to keep track of all the different brands within the company, especially if there are many of them. This can help ensure that each brand remains distinct from the others and that no two brands are competing for the same customer base. Another reason is to create synergy between brands, so that each one can support and promote the others. This can be done by carefully choosing the relationship between brands, such as making one a sub-brand of another or having them share the same values.

Types of Brand Architecture

There are three types of brand architectures: monolithic, endorsed, and house of brands.

Monolithic brand architecture is when there is only one brand name associated with the company and all products or services fall under that one umbrella brand. For example, Apple Inc. is a monolithic brand because everything the company produces—computers, music players, phones, tablets, etc.—falls under the single Apple brand.

Endorsed brand architecture occurs when a parent company has different sub-brands that operate under their own individual names but are still endorsed by the parent company. A good example of this type of branding would be General Motors (GM). GM has several different car brands that operate under their own names (Chevrolet, Cadillac, Buick, GMC, etc.), but are all still endorsed by GM.

A house of brands brand architecture is when a company has multiple sub-brands that operate independently from one another. An example of a house of brands would be Procter & Gamble (P&G). P&G has dozens of different sub-brands that each operate under their own name and have their own identity, such as Tide, Crest, Gillette, Febreze, Swiffer, etc. However, even though these brands operate independently, they are all still owned by P&G.

So which type of brand architecture is best for your company?

That depends on several factors, such as the size of your company, your budget, your target market, and what type of products or services you offer.

If you’re a large company with a sizable budget, then a monolithic brand architecture might be the best route to take. Having one overarching brand can be very beneficial because it allows you to build a strong identity for your company that is easily recognizable by consumers. It can also be easier to manage one brand rather than multiple sub-brands.

On the other hand, if you’re a smaller company with limited resources, then an endorsed or house of brands architecture might be more ideal. This is because it can be more cost-effective to piggyback off of the parent company’s already established name and reputation. It can also be less risky because you’re not putting all your eggs in one basket—if one sub-brand fails, the others can still keep the company afloat.

Ultimately, there is no right or wrong answer when it comes to brand architecture. It all depends on what makes the most sense for your company and what will help you achieve your business goals.

If you’re not sure which type of brand architecture is best for you, consider talking to a branding expert who can offer guidance and advice based on your specific needs.

There are many benefits to having a well-defined brand architecture. A clear and consistent brand architecture provides guidance to employees and other key stakeholders on how to communicate the brand, which can help to ensure that everyone is "singing from the same hymn sheet." This in turn can lead to more efficient and effective communications, both internally and externally.

A well-designed brand architecture can also make it easier for customers and other audiences to understand what a company does and what it stands for. This can help to build trust and confidence in the brand, as well as loyalty among customers.

Finally, a strong brand architecture can provide a platform for future growth. By clearly defining the core elements of the brand, companies can more easily expand into new markets and product categories while still remaining true to their core identity.

Thus, a well-defined brand architecture is an important element of any successful branding strategy. When done right, it can lead to better communication, deeper customer relationships, and stronger overall performance for the company.

In the end..

Brand architectures come in many different forms, but all share some common elements. The most important of these is a clear hierarchy that defines the relationships between different brands. This hierarchy can be linear, with each brand sitting beneath another in a clear line of descent. Alternatively, it can be more complex, with multiple brands at different levels.

A well-designed brand architecture will make it easy for customers and prospects to understand the connection between different brands, and how they fit together. To know more on how it can help your business grow, reach out to our team at anurag@vridhii.com, we have a team of professionals here to assist you with all your brand requirements.

What Are SEO Services & What Do SEO Company Services Include

As a business owner, you want to make sure that your website is ranking high in the search engines. After all, if potential customers can't find your site, they can't do business with you. That's where SEO services come in.

SEO is an ever-changing and complex field. Search engines are constantly evolving and changing their algorithms, making it a challenge for SEOs to keep up.

SEO stands for "search engine optimization." It's the process of improving the visibility and ranking of your website in the search results pages (SERPs). There are a number of factors that go into this, including on-page optimization (the content and design of your website) and off-page optimization (link building and other promotional activities).

A good SEO service provider will be able to help you with both on-page and off-page optimization. They'll also keep an eye on your website's SERP ranking and make adjustments as needed to ensure that you're always moving in the right direction.

In this rapidly developing world, it is essential for businesses to have an online presence. A strong web presence allows businesses to reach out to a larger audience and connect with potential and existing customers from all over the globe. It also helps businesses build trust and credibility amongst their target audience. Creating and maintaining a successful online presence requires businesses to invest in various digital marketing strategies, one of which is Search Engine Optimization or SEO.

It is the process of optimizing a website for the purpose of improving its rank in the search engine results pages (SERPs). The higher a website's rank, the more likely it is to be visited by users who are looking for information that is relevant to the keyword or phrase that they have typed into the search engine's search bar. In other words, SEO helps businesses attract organic or unpaid traffic from the search engines.

SEO services

SEO services are a set of tools and methodologies used to improve the visibility of a website in search engine results pages (SERPs). The main goal of SEO is to drive more traffic to a site, ideally resulting in increased revenue.

There are a number of different types of SEO services that can be employed to help achieve this goal. Some common examples include link building, content creation, and keyword research.

Link building is the process of acquiring links from other websites. This can be done in a number of ways, such as guest blogging or directory submissions.

Content creation refers to the development of new content for a website, such as blog posts or product descriptions. This type of SEO service can help to improve a site’s ranking in SERPs by providing search engines with more relevant content to index.

Keyword research is the process of identifying which keywords are most likely to result in increased traffic to a website. This can be done through a number of different methods, such as using keyword analysis tools or conducting customer surveys.

SEO services can be employed individually or as part of a broader marketing strategy. When used in conjunction with other marketing activities, they can help to increase the visibility and reach of a website.

SEO Company Services

SEO company services can include keyword research, on-page optimization, off-page optimization, and link building. A good SEO company will work with you to identify your goals and come up with a plan to help you achieve them.

An SEO company provides a variety of services to its clients. The most common service is optimizing a website for search engines. This includes improving the website's title, meta tags, keywords, and other factors that influence search engine ranking.  

On-page optimization refers to the factors that influence search engine ranking on a website, such as title tags, meta tags, and keywords. Off-page optimization refers to activities that promote a website outside of the website itself, such as link building and social media marketing. The goal is to increase the client's visibility in search engine results pages (SERPs).

An SEO company may also offer pay-per-click (PPC) management services. PPC is a form of advertising in which businesses bid on keywords that they believe potential customers will use when searching for their products or services. The winning bid pays the search engine every time someone clicks on the ad. This can be an effective way to get more traffic to a website, but it can also be expensive if not managed properly.

A good SEO company will keep up with the latest trends in search engine optimization and make sure that its clients are using the most effective techniques. It should also be able to adapt its services to meet the changing needs of its clients. For example, a client may want more focus on local search results than global search results. In this case, an SEO company would tailor its services to improve the client's visibility in local SERPs.

Benefits in choosing this service

There are many benefits of using an SEO company's services. Perhaps the most obvious benefit is that an SEO company can help you improve your website's search engine rankings. This, in turn, can lead to increased traffic and more customers or clients.

An SEO company can also help you create a more effective website overall. A good one will understand how search engines work and what types of things they look for when ranking websites. As such, they can help you design your website in a way that is more likely to rank well. In addition, the company can offer other services such as link building and content marketing which can further improve your website's search engine rankings.

Of course, there are some potential downsides to using an SEO company's services. One is that it can be expensive. While the benefits of improved search engine rankings and increased traffic can be significant, they come at a cost. Another potential downside is that an SEO company may use techniques that are considered to be black hat, or unethical. This means that your website could be penalized by search engines if they catch you using these techniques. However, most reputable SEO companies will avoid using such techniques.

Overall, the benefits of using an SEO company's services far outweigh the potential downsides. If you're serious about growing your business, then you need to invest in SEO services. Contact our experienced team of SEO professionals at Vridhii Digital today, and let them help you take your website to the next level.

How to Develop a Unique (& Memorable) Brand Identity in 2022

A brand identity is the overall image of a brand that is conveyed to consumers. It includes elements such as the name, logo, tagline, and other visual and verbal elements. A strong brand identity can help a company to stand out from its competitors and build trust with consumers.

A well-designed brand identity system should be based on a deep understanding of the company's core values and what makes it unique. The system should be flexible enough to work across a variety of channels and touchpoints, including websites, advertising, packaging, and social media.

An effective brand identity can help a company to:

·         Differentiate itself from its competitors

·         Build trust with consumers

·         Communicate its values and mission

·         Create an emotional connection with consumers

·         Increase sales and market share

There are a number of key elements that are commonly included in a strong brand identity system. These may include things like the company name, logo, tagline, colour palette, typography style and design elements.

For example, Apple is widely recognized for its sleek and minimalist brand identity, which is based on simple shapes and clean lines. This consistent visual theme helps to reinforce the company's reputation for innovation and cutting-edge technology.

Creating an effective brand identity takes time, effort, and careful planning. But the rewards can be considerable, helping a company to build a loyal customer base and achieve long-term success.

There are many different factors that go into creating a strong brand identity. These can be divided into three main categories:

1. Brand name

2. Logo

3. Visual identity system

Brand Name

The brand name is one of the most important elements of any brand identity. It is the first thing that consumers will see, and it will be one of the key things that they remember. For this reason, it is important to choose a name that is both unique and memorable.

It can be helpful to brainstorm a list of potential names with a group of people. This will help you to identify any that might cause confusion or be difficult for people to pronounce or remember. Once you have narrowed down your options, it is a good idea to do some market research and run a brand name search before making a final decision.

Logo

The logo is another key element of any brand identity. It should be simple and easy to understand, and ideally convey some aspect of what the company does or stands for.

You may want to consider working with a designer or branding agency who can create a range of different logo options for you to choose from. Some companies also choose to incorporate their brand name into their logo as well, which can make it easier for people to remember and recognize.

Visual Identity System

Once you have settled on a brand name and logo, you need to create a visual identity system that can be applied across all of your marketing materials. This should include things like colour palette, typography, and design elements.

It is important to be consistent with your use of these elements, so that consumers can begin to recognize and associate them with your brand. You may want to create brand guidelines that specify how the elements should be used, so that everyone who is creating marketing materials for your company is using them in the same way.

Creating a memorable brand identity  in 2022

One of the most effective ways to build a unique( & memorable) brand identity in 2022, is by leveraging real-time examples. This can include implementing initiatives that resonate with your target audience and incorporating creative strategies that set you apart from your competitors. Some examples of effective branding strategies that create a powerful and lasting impression in the minds of consumers include:

1. Developing engaging content that resonates with your target audience. One of the best ways to build a strong brand identity is by developing engaging, high-quality content that resonates with your target audience and inspires them to take action. This might include creating original blog posts, videos, infographics, or other forms of content that are designed to engage and inform your customers.

2. Incorporating interactive and social media marketing techniques. Another great way to build a successful brand identity is by incorporating interactive elements into your overall marketing strategy. This might include using live chat features on your website, hosting social media contests or giveaways, or creating an engaging mobile app that encourages customer interaction.

3. Establishing unique selling points that set you apart from the competition. A powerful branding strategy can also be achieved by establishing unique selling points (USPs) that differentiate your company from competitors in the marketplace and resonate with your target audience. These USPs could include offering free shipping on all orders, providing 24/7 customer support via phone, email, or live chat, or implementing a reward-based loyalty program to incentivize repeat purchases and generate positive word-of-mouth.

4. Leveraging a thought leadership platform to build credibility and trust. Another effective branding strategy is by leveraging thought leadership platforms, such as speaking at conferences or writing guest posts for popular industry blogs, in order to establish yourself as an expert in your field and increase your credibility and trust among potential customers and clients.

5. Start by understanding what makes your business unique compared to other companies in the same industry. Then, develop a visual style that resonates with your target audience and has staying power over the long term.

By developing a strong brand identity that incorporates these strategies, you can increase awareness of your company in the marketplace, attract new customers, and build long-term loyalty with existing customers over time.​

In addition to the above discussed elements, another way to strengthen your brand identity is through building a unique company culture. By creating a fun and engaging workplace, you can attract the best employees who want to work for an organization they believe in. This will help them create content and visuals that are aligned with your brand's values and vision, which further strengthens your brand over time.

In conclusion

When it comes to standing out in today's crowded marketplace, having a strong and unique brand identity is more important than ever. Your brand identity is what sets you apart from your competitors and helps customers to remember and recognize your business.

If you are ready to invest in professional branding services for your business, consider our engaging and experienced design team to help you create the perfect brand identity for your company.

10 Steps to Building a Brand to Reach Your Target Audience

Building a brand is all about creating and maintaining a positive image of your business in the minds of your target audience. It's about differentiating yourself from your competitors and making sure that customers think of you first when they need the products or services you offer.

There are many ways to build a strong brand, but some of the most important things to keep in mind are staying consistent, telling your story, and always putting your customer first.

Branding is one of the most important aspects of a business. A strong brand creates a positive image for a company and helps it to stand out in a crowded marketplace. There are many different ways that brands can be developed, from traditional marketing techniques such as print ads and TV commercials, to newer channels like online advertising and social media. Regardless of how you choose to build your brand, there are certain key principles that you should keep in mind at all times.

First, your brand should reflect the values and mission of your organization. This means that every aspect of your business - from your website to the products you sell - must express what your company stands for. For example, if you run an organic farm, then choosing earth-friendly products is essential to your branding. You will want to highlight this aspect of your business in all of your marketing materials, and you may also choose to include a tagline about being an eco-friendly company. This will communicate clearly to customers what your company represents and help them recognize you as a reliable brand.

Another important aspect of branding is consistency. In order for consumers to trust a brand, they must be able to rely on it consistently and know that they can expect the same high quality experience every time they interact with the company. For example, if you run a clothing line, then designing each piece so that it matches the rest of your collection is crucial. Consistency can also be achieved through advertising - using similar fonts, colours, and images in all of your ads will help create a cohesive brand identity that consumers will remember.

Finally, it's important to keep in mind that branding is an ongoing process. As your company grows and changes over time, so too should your brand. Regularly reassessing your branding strategy and making adjustments as needed will ensure that your brand remains relevant and resonates with your target audience.

When it comes to branding, there are many different factors to consider. However, by following these key principles, you can create a strong brand identity that will help your business succeed.

Steps that will help in building a brand that will reach your target audience

Step 1.

Figure out who your target audience is. This is the first and most important step in building a brand to reach your target audience. You need to know who you're trying to reach before you can start building a relationship with them.

Step 2.

Do your research. Once you know who your target audience is, it's time to do some research and find out what they want and need from a brand. What are their pain points? What do they value? What motivates them?

Step 3.

Build a strong foundation. Before you start marketing to your target audience, you need to make sure that your foundation is strong. This means having a well-defined brand identity, a clear mission and vision, and consistent messaging that resonates with your target audience.

Step 4.

Create a marketing strategy. Once you've built the foundation for your brand, it's time to start reaching out and connecting with your target audience. This is where marketing comes in – and you'll need a strong marketing strategy that helps you reach them in all the right places and at all the right times.

Step 5.

Use social media wisely. Social media is one of the most powerful tools you have when it comes to building a brand and reaching your target audience online. With the right approach, you can use social media to build trust, credibility, and value in your niche or industry over time!

Step 6.

Focus on creating quality content first. When it comes to building a brand online, quality content is king. Your content should be original, valuable, and interesting to your target audience – if it's not, you won't be able to build the kind of relationship that you need with them.

Step 7.

Be consistent in everything you do. Whether it's the voice and tone that you use in your social media posts or your content marketing strategy, consistency is key when building a brand that attracts and retains high-quality followers.

Step 8.

Foster relationships with influencers in your niche or industry. By collaborating with high-profile influencers who have access to your target audience, you can reach them more effectively over time and build a powerful network of relevant connections that can help grow your brand!

Step 9.

 Focus on building a long-term relationship with your target audience. When you're building a brand, it's important to focus on the long-term relationship that you want to have with your target audience. This means creating quality content, engaging in thoughtful conversations, and being genuine and transparent at all times.

Step 10.

 Keep an eye on your competition. As you're working on building your brand, it's important to keep an eye on what your competition is doing as well. By understanding their strategies and tactics, you can learn from their successes (and failures) and make sure that you're always one step ahead!

In conclusion

Brand building can be time taking, yet worthy process. Reaching the right target audience with solid branding strategy, can help your organization sustain for a longer period of time in this challenging market.

We can customize branding requirements based on your organizational needs and tailor strategies that fits with overall functioning of your business. Reach out to our team, lets have a quick chat and discuss further, so that we can assist you better.

Key Elements of Brand Identity Design

 When you hear the term “brand identity,” what comes to mind? Do you think of a company’s logo? Its tagline? Its colours and fonts? If so, you’re on the right track. All of those elements are part of a brand identity, but they’re not the whole story.

A brand identity is much more than just a logo or slogan. It includes all of the visuals and words that a company uses to communicate with its customers, from its name and website design to its packaging and social media presence. In short, it’s everything that makes up a customer’s impression of a company.

Creating a strong brand identity is essential for any business that wants to stand out from the competition. After all, with so many choices available, customers need some way to tell one company from another. A strong brand identity can help a company attract new customers and retain existing ones.

The Elements of Brand Identity

There are many different elements that can make up a brand identity. These elements work together to create a visual representation of the brand that is recognizable and memorable.

Some of the most important elements of brand identity include:

- Logo: A logo is a symbol or graphic mark that represents a company or product. It is one of the most important elements of brand identity because it is often the first thing that consumers see. A well-designed logo should be simple, distinctive, and easy to remember.

- Colour: Colours are another important element of brand identity. They can influence consumer perception and emotions, so it's important to choose colours that accurately represent your brand.

- Fonts: The fonts you use in your branding should be consistent across all channels. They should also be easy to read and reflect the personality of your brand.

- Imagery: The images you use in your marketing materials should be high-quality and consistent with the overall look and feel of your brand.

Developing a strong brand identity is essential for any business that wants to compete in today's marketplace. By creating a visual representation of your company that is recognizable and memorable, you can set yourself apart from your competitors and build consumer trust.

Tips to create a strong brand identity

Of course, creating a strong brand identity is easier said than done. It takes time, effort, and plenty of trial and error to get it right. But the rewards are well worth the investment. Here are a few tips to help you get started:

1. Know your audience

Before you can create a strong brand identity, you need to know who you’re talking to. Who are your target customers? What do they care about? What do they need or want from your company? Answering these questions will help you tailor your brand identity to appeal to your target audience.

2. Simplicity is key

When it comes to brand identity, less is often more. You don’t need a complicated logo or a long tagline to make an impact. In fact, simplicity can actually be more effective, as it makes your company easier to remember and recognize.

3. Be consistent

Once you’ve created your brand identity, it’s important to be consistent with it. Use the same colours, fonts, and design elements across all of your marketing materials, from your website to your business cards. This will help customers identify your company more easily and reinforce your brand.

4. Evolve over time

While consistency is important, your brand identity should also be flexible enough to evolve over time. As your business grows and changes, so too should your brand. Keep an eye on trends and make sure your brand identity remains relevant.

5. Get feedback

Finally, don’t be afraid to get feedback on your brand identity. Ask customers, employees, and even friends and family what they think of it. Their input can help you fine-tune your brand and make sure it’s working as effectively as possible.

Real-time examples  

Some well-known examples of brand identity design done right are as follows:

Apple

The Apple brand identity design is one of the most iconic and easily recognizable in the world. The company has a long history of creating simple, elegant designs that are both functional and stylish. The apple logo is perhaps the most widely recognized symbol in the world, and the company's products are known for their sleek, minimalist aesthetic. In recent years, Apple has continued to push the boundaries of design with its line of iPhone and iPad devices. The company's commitment to innovation and style has made it one of the most successful brands in the world.

When it comes to branding, simplicity is key for Apple. The company's logo is a perfect example of this principle in action. The logo consists of a single word - "apple" - in a distinctive, sans-serif font. The logo is clean and simple, yet it is immediately recognizable. This is one of the reasons that Apple's products have such a strong visual appeal.

Coca Cola

Coca-Cola is one of the world's most recognizable brands. The company has built its brand identity around a red and white colour scheme, and the iconic Coca-Cola logo. The company has also used advertising slogans such as "The Real Thing" and "It's the Real Thing" to further solidify its brand identity in the minds of consumers.

Its brand identity is so strong that the company does not need to heavily advertise its products. Instead, the company relies on word-of-mouth and consumer awareness to drive sales. This strategy has worked well for Coca-Cola, as the company has been able to maintain its position as one of the world's leading beverage companies.

In conclusion

A strong brand identity design can bring more credibility and recognition for your company and product which in turn will make people trust your business or product more. Everyone from the smallest start-up to the largest company should take advantage of branding.

To know more about how we can help your business in terms of Brand identity designs, please reach out to us. Let’s sit together and discuss how we can serve you better.

How to Define Your Target Market

Who. What. Where & Why – These are the key components that defines your business’s target audience.

You might ask, why do we need to define them all. The simple answer for that would be the common saying that goes around in the digital marketing world – “If you try to sell to everyone, then you will end up selling no one.”

Online success of a business is mostly about cultivating as many new prospects as possible. But the doesn’t mean, you target users who do not align with your business requirements. If you are looking to covert a user to potential customer, then it is important to target the right audience, who are looking for your company’s products/services. Reaching out to just anyone can make your business lose its credibility in the market, and your brand will just generalize without any niche.

To put it in a definition – “A target market is a group of people that a company has decided to aim its marketing and advertising efforts towards.”

Real-time examples of target marketing can be seen in many places. For example, a clothing store may target its marketing toward teenagers and young adults, while a luxury car company may target its marketing toward upper-income earners. Businesses often use market research to determine who their target market is and what marketing methods will reach them.

You need to find out where your target audience hangs out online and offline. What websites do they visit? What kind of social media do they use? Where do they live? What magazines do they read? Knowing the answers to these questions will help you better understand how to reach your target audience.

Categories of a Target market

The characteristics of target markets can include geographic, demographic, psychographic, and behavioural factors. Geographic factors can include things like country, region, city, or neighbourhood. Demographic factors can include things like age, gender, income level, or occupation. Psychographic factors can include things like lifestyle, personality type, or values. Behavioural factors can include things like purchase history, brand loyalty, or online behaviour.

Target markets are important for businesses to identify because they help businesses to focus all marketing efforts on the consumers who are most likely to purchase the products or services. A well-defined target market is the first step in successful marketing and helps a company focus its limited resources on the consumers most likely to buy its products or services. By doing this, businesses can use their marketing resources more effectively and efficiently, which can lead to increased sales and profitability.

Ways to define Target Audience

There are a number of ways for your businesses in identifying niche target markets. One way is to use market segmentation, which is the process of dividing up the larger consumer market into smaller groups based on shared characteristics. Another way is to use market research, which involves collecting data about consumers and then analyzing that data to identify trends and patterns.

Once your business has identified the target market, it can then begin developing a marketing plan that includes specific strategies and tactics for reaching those consumers. It's important to note that you should regularly review your target markets and make adjustments as needed, as consumer behaviour and demographics can change over time.

How of Target based on your business

As discussed earlier, there are a variety of ways that businesses can target their marketing efforts. Some common methods include targeting by age, income, location, gender, or interests. Here are a few examples of how businesses might target their marketing:

·         A toy company could target marketing to children under the age of 12.

·         A luxury car company could target marketing to adults with an annual income over $100,000.

·         A real estate company could target marketing to people who live in a certain city or state.

·         A clothing company could target marketing to women between the ages of 18 and 35.

·         A travel company could target marketing to people who have expressed interest in travel-related topics.

There are many other ways that businesses can target their marketing efforts. The important thing is to identify the most effective way to reach your target market.

When it comes to marketing, one size does not fit all. Businesses need to tailor their marketing efforts to their specific target markets. By doing so, they can more effectively reach their customers and achieve their desired results.

Real-time example

Nike's target market is athletes of all levels who use their products to improve their performance. The company also targets non-athletes who simply enjoy the stylish look of Nike apparel and shoes. Nike has always been at the forefront of innovative marketing campaigns, using celebrity endorsements, social media, and cutting-edge advertising to reach its target consumers.

Nike's "Just Do It" slogan is one of the most recognizable in the world, and it perfectly encapsulates the company's brand identity. Nike isn't just about selling sports gear; it's about inspiring people to get out there and be active. This message resonates with athletes and non-athletes alike, making Nike one of the most successful brands in history.

Advantages of identifying the Target market

The ability to identify a target market is one of the key advantages your business can have. When you are aware of who is your niche audience, it will make things simpler in focussing all your marketing and advertising efforts on reaching these individuals. This can save your business both time and money, as you will not be wasting resources on marketing to people who are not interested in your products or services.

Additionally, by knowing the specific needs and wants of your target market, you can tailor the special offerings to better meet the needs. This can result in increased sales and customer satisfaction. Finally, having a clear understanding of the demographics, psychographics, and behaviours of the target market can give your business a competitive edge when targeting potential customers.

We are here to help

Are you new in business? Did you just enter the online marketing arena, and are finding it difficult to identify your niche group?

Don’t worry, we are here to help you with all your business requirements. From Branding to performance marketing, our team will closely work with your organization in identifying your niche, structuring out a marketing plan and implement it together.

We are here to help you to identifying the most effective marketing channels and strategies, and also measure the return on investment of all the marketing efforts made for your brand.

If you're looking for a more effective way to market your business, then you should consider reaching out to our team and have a quick chat on how to kick start your business online.

Your niche group is waiting for you right around the corner!

The Covid Effect Revealed: The Impacts on In-House Marketing

As the demand for content increases in these growing times of online businesses, most of the brands have increased their in-house digital marketing initiatives.

Before, we further discuss on effects of COVID on in-house marketing. Let’s dig deep into the context of in-house marketing and what does it yield to the business in general.

“In-house marketing is a form of marketing where a company uses its own employees to promote and sell its products or services.” - This can be done through various methods, such as advertising, public relations, and sales. It is often more cost-effective than hiring an external marketing firm, and allows the company to have more control over its messaging. However, this technique can also be less effective than using an external firm since the employees may not have as much experience or expertise in marketing.

There are several benefits of in-house marketing. First, it allows the company to maintain greater control over its branding and messaging. In addition, it can be more cost-effective than hiring an external firm, and it allows the company to use its own employees’ skills and knowledge. However, in-house marketing can also be less effective than using an external firm since the employees may not have as much experience or expertise in marketing.

There are several ways to do in-house marketing. The most common is advertising, which includes creating and placing ads in various media outlets. Another method is public relations, which involves getting positive press about the company and its products or services. Sales is another common method of in-house marketing, and it involves convincing customers to buy the company’s products or services. Finally, companies can also use their employees’ skills and knowledge to promote and sell their products or services through various means, such as social media, email, and telemarketing.

There are a number of ways that can help businesses improve their marketing efforts through this approach. One would be creating an in-house marketing team. This team can be responsible for developing and executing marketing strategies and plans, as well as managing campaigns and budgets. Another would be, developing marketing materials such as - brochures, website content, and email campaigns. It's also important to establish a process for approving or rejecting marketing proposals from outside vendors. Finally, it's essential to track the effectiveness of the overall marketing efforts so that you can make necessary adjustments.

The effect of COVID era…

There are pros and cons to this strategy, but the new variant (COVID) in the market, have flipped the way marketing is being done these days. Further, the Covid pandemic has also been having a significant impact on in-house marketing, with many organizations cancelling or postponing planned marketing campaigns. One major effect of Covid is the shortage of qualified workers. With so many people staying home out of fear of contagion, there are simply not enough people available to work in marketing roles. Even those who are still working may be reluctant to travel or participate in large gatherings, which can limit the reach of marketing campaigns.

Another issue is that potential customers may be reluctant to engage with marketing content amid all the uncertainty surrounding Covid. They may be skeptical of promotional messages or concerned about privacy and data security. As a result, some organizations are turning to more informal methods of communication, such as social media, to reach their target audiences.

Nowadays, in-house marketing teams typically rely on personal interactions with customers to promote their products or services. However, with many people now working from home and social distancing becoming more common, those personal interactions are becoming increasingly rare. This could lead to a decrease in sales for companies that heavily rely on in-house marketing.

Despite these challenges, there are still ways to market your business during covid. For starters, you may need to be more creative and flexible in your approach, but with a little effort you can still reach your customers.

Besides, the personal touch in any marketing activity that is being communicated to your customers can go a long way for your brand. In-house marketing can help you keep your customers engaged by providing them with regular updates about what’s going on with your business.

Your business can now focus on your own marketing strategies and plans, without needing to worry about the competition. This also allows for more creativity and innovation; you can now tailor your campaigns specifically to your target audience. In addition, with so many people now working from home, there is a larger pool of potential customers to reach out to. And finally, with the rise of social media and online marketing, your business now has even more opportunities to market your products and services at a fraction of the cost of traditional marketing methods.

In particular, it can help you rebuild customer trust. Many businesses might have lost customer trust because of the COVID-19 pandemic. In-house marketing can help you regain that trust by providing customers with regular updates about what’s going on with your business. It can also help you rebuild customer relationships by providing customers with information about how to stay safe and by providing them with personal updates about what’s going on in your life. It can help you rebuild your business after the pandemic.

Here are a two examples of in-house marketing campaigns that proved successful:

Hashtag marketing : the hashtag #ShareACoke could be used to promote Coca-Cola products on social media. Customers could post photos or videos of themselves drinking Coke products, and the best submissions could be featured on the company's social media channels.

Content marketing : Blogs and podcasts are a great way to connect with customers on a deeper level. They allow you to share your thoughts and insights on topics that matter to your target audience and can help build trust and credibility among your fanbase.

Social media channels are a great way to connect with your customers on a personal level. They allow you to share news, updates, and insights about your company, and can help build loyalty among your fanbase. By creating high-quality content of your brand that resonates with your target audience, you can attract more leads and boost sales.

Small businesses these days are combining the in-house marketing and online medium, to create personalized content that can be relatable to their customers. This approach provides a more personal touch and also helps customers in recognizing your brand through the personal connection you provide through your in-house marketing approach.

All-in-all the, covid did have an effect on the operations of in-house marketing of businesses. Despite the challenges, there are still pros to the approach and it is upon you to plan and use them to your advantage wisely.

Six Reasons Branding Is More Important Than Ever Before

Fun Fact - 62 percent of millennials feel content posted online often encourages brand loyalty.

Its time, we businesses online start to churn out more reliable content for most of our millennial target groups!

In terms of definition – “Branding is the process of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding can be applied to products, services, people, places, and organizations. It is one of the most important aspects of marketing.

The purpose is to create loyalty and trust among customers so they will continue to buy a product or use a service. A strong brand can add value to a company, making it more recognizable and increasing its market share. There are several ways to create a brand. One is to come up with an original name for the product or service. Another is to create a unique logo or design. And still another is to come up with an advertising campaign that creates an emotional connection with customers.

Creating a strong brand presence is essential for any business that wants to succeed in the long term, either be online or offline. It can take years to build a strong brand, but it is worth all the effort. The benefits are numerous and can help your company to reach new heights, if done correctly.

There are several key components to creating a strong brand. First, you need to come up with a unique and original name for your product or service. This will help it stand out from the competition and make it more memorable for potential customers. Second, you need to create a logo or design that represents your brand. This will be the visual representation of your brand that customers will see every time they encounter your product or service. Third, you need to come up with an advertising campaign that creates an emotional connection with customers. This will help them to remember your brand and feel positive about it.

Reasons Branding Is More Important Than Ever Before:

There are many reasons why branding is more important than ever before. In a world where consumers have more choices than ever before, and where companies are constantly vying for attention, a strong brand can be the difference between success and failure.

1. In the modern marketplace, customers have more choices than ever before. With so many options available, it's important for businesses to create a strong brand that can cut through the noise and help them stand out from the competition.

2. A strong brand can help build customer loyalty and repeat business. If customers have a positive experience with your brand, they're more likely to come back and recommend your products or services to others.

3. Branding can help you attract top talent. A strong brand can make your company more attractive to prospective employees, helping you attract the best and brightest to your team.

4. Branding can increase the value of your company. A strong brand can make your business more valuable, making it an attractive target for investors or acquisition by another company.

5. Branding can help you weather tough times. In difficult economic conditions, businesses with a strong brand are more likely to weather the storm and come out ahead of their competitors.

6. Lastly, branding can also help to attract new customers. A well-known and trusted brand will be more likely to get noticed by potential customers than a lesser-known competitor.

In this day and age, branding is more important than ever. With so much competition out there, it's essential that businesses do everything they can to make their brand stand out. A strong brand will not only help a business to attract new customers but will also keep existing customers coming back.

There are a number of ways to ensure your brand stands out from the crowd. Firstly, it's important to have a clear and consistent message. Your branding should be apparent in all of your marketing materials, from your website to your social media channels. It's also crucial to have a strong visual identity, with a logo and other visuals that are easily recognizable and memorable.

Finally, it's important to stay true to your brand. Don't try to be everything to everyone - focus on what makes you unique and make sure that comes across in all of your communications. With a strong brand, you'll be able to build a loyal customer base that will keep coming back for more.

If you don't brand your business, you run the risk of being lost in the shuffle.

There are many ways in which a lack of branding can negatively affect a business. First, without a strong and recognizable brand, it can be difficult for potential customers to understand what your company does or what makes it unique. This can make it hard to attract new customers and grow your business. Second, a weak or non-existent brand can make it difficult to build trust and credibility with customers, leading to lower sales and fewer repeat buyers. Finally, a lack of branding can make it harder to attract and retain high-quality employees, as they may not see your company as being a desirable place to work. In sum, failing to invest in branding can have serious consequences for your business.

There are many different aspects to branding, but one of the most important is creating a strong logo. Your logo is often the first thing potential customers will see when they encounter your business, so it's important that it makes a good impression. Keep your logo simple and easy to read, and make sure it accurately represents what your company does.

Another crucial element of branding is choosing the right name for your business. Your name should be unique and memorable, and it should reflect the type of products or services you offer. Avoid using generic terms or names that are too similar to those of other businesses in your industry.

Hope these key points helped you in knowing the cruciality of branding in this era.

Do not be the one that, who he must not be named. Be the one that lights up your consumer face, even for a second.

Reach out to our team at Vridhiidigital.com and get your name out in the open!

Differences between branding, brand, and visual identity

Did you know, the practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate their products from their competitors in the marketplace. As such, branding becomes one of the few remaining forms of product differentiation.

Fun Fact: Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot iron rod. If a person stole any of the cattle, anyone else who saw the symbol could deduce who it belonged to. The term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into.

A visual identity is the overall look of a company's branding, including its logo, colour scheme, and typography. A strong visual identity can help a company stand out from its competitors and build brand recognition. It is considered important for any business, but it is especially critical for small businesses. A well-designed visual identity can give a small business the professional look it needs to compete with larger businesses. A strong visual identity can also help a small business build brand recognition and loyalty among its customers.

You might have got a clear idea of each concept by now. Let’s dive into concepts that differentiate these three aspects.

First let’s look into what differentiates a brand from branding:

There are several key differences between brands and branding. First, brands are created by businesses to identify and differentiate their products or services from those of their competitors, while branding is the process and strategy used to create and promote those brands. Second, brands are static and unchanging; once a business has established a particular brand identity, it can be difficult to change it. Branding, on the other hand, is a dynamic and ongoing process that can be adapted as needed to reflect the ever-changing needs and preferences of customers. Finally, while brands are typically associated with specific products or services, branding can be used to promote anything from a business’s reputation to its values and culture.

But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Now let’s look into the difference between brand and visual identity:

The relationship between a brand and visual identity is that the visual identity is what helps to create and communicate the brand to consumers. There are many elements that contribute to a visual identity, such as colour palette, typography, iconography, and photography. These elements should be cohesive and work together to create a consistent look and feel that represents the brand. The goal of a visual identity is to make a lasting impression on consumers and create an emotional connection with them.

While a brand is more than just a logo, the logo is often the most memorable part of a visual identity. A logo should be simple and easy to remember, so that it can be easily recognized. It should also be versatile, so that it can be used in a variety of contexts. A logo should reflect the values of the brand and convey the message that the brand wants to communicate. An effective visual identity will help a brand to stand out from its competitors and build trust with consumers. A strong visual identity will also help to create customer loyalty and increase sales.

Lastly, lets see the difference of branding and visual identity:

While your branding should remain consistent over time, your visual identity can (and should) evolve as your business grows and changes. Think of it this way: your branding is who you are, while your visual identity is how you present yourself to the world. A strong visual identity system brings your branding to life, making it more tangible and real for your audience. It's the difference between somebody knowing your company exists, and somebody recognizing and remembering your company.

As you can see, all the three concepts vary in their terms of theory, but they all are tied together in an interdependent process. Every element requires help from the other to position an organization in the market and differentiate it from the competition. If you are planning on integrating these concepts into your marketing model - Always make sure to be consistent across all touchpoints—from advertisements and website to physical products and stores.

When done correctly, all three can form an extremely powerful marketing tool for your business. It can help customers to remember your product or company and associate it with positive qualities. Creating a strong visual identity for a brand can make it more recognizable and memorable for potential customers. This can be an effective way to make it more appealing to consumers.

Some well-known examples of brands include Coca-Cola, Nike, and Apple. These companies have built their reputations on the strength of their brands. Their logos and other visual elements are instantly recognizable, and they have carefully cultivated their images to appeal to specific target audiences.

It’s never too late to make your name in the market!

Reach out to our team at Vridhiidigital.com to start designing your own brand.

What does the future hold for Marketing Data Analytics: Must know

Would you not be interested in knowing personalized information of your target audience, that can be helpful in promoting your campaigns online? Yes, most of us thrive on that data, as it reduces the burden on day-to-day operations. The solution is - Marketing data analysis, can help you in retrieving all the required information and deliver tailored content to your online target audience.

Nowadays, market analysis can help businesses in predicting consumer behaviour, improve decision making and determine the Return on Investment (ROI).  To put in definition terms – “Marketing data analytics is the process of examining large data sets in order to spot patterns and trends that can help inform marketing decisions.” This process can be used to improve your marketing campaigns, measure the success of marketing efforts, and identify opportunities for further improvement.

The use of marketing data analytics has become increasingly important in recent years as most businesses have become more reliant on digital channels for marketing communications, and we are one among them. In order to keep up with the ever-changing digital landscape, we need to be able to analyze large volumes of data quickly and accurately in order to make informed decisions about where to allocate the resources.

Marketing data analytics can be used in a different way, including:

·         Determining the effectiveness of marketing campaigns

·         Identifying new opportunities for marketing initiatives

·         Improving customer segmentation

·         Assessing the impact of changes in the marketplace

The benefits of using marketing data analytics are numerous, but some of the most significant advantages include:

Improved decision making: By analyzing large data sets, your business can make more informed decisions about where to allocate the resources.

Increased efficiency: The ability to analyze data quickly and accurately can help you as a marketer in saving some time and money by eliminating the need for manual data analysis.

Better customer insights: Marketing data analytics can provide you with more valuable insights into customer behaviour, allowing  to better tailor the marketing efforts to meet the needs of your target audience.

You must be wondering, what would be the appropriate approach to go forward with.  There are many different ways to analyze marketing data, here are some options available to choose from that fits your business requirements. Some of the most common methods include:

·         Statistical analysis - This approach looks at patterns in the data to help make predictions about future behaviour.

·         Segmentation - This tactic divides customers into different groups based on their characteristics, so that different marketing strategies can be used for each group.

·         A/B testing - This strategy compares two versions of a campaign or product to see which one is more effective.

·         Customer profiling - This process creates a profile of each customer, which can then be used to target them with specific ads or offers.

·         Predictive analytics - This method uses historical data to predict future outcomes.

·         Social media analytics - This approach examines how customers interact with brands on social media.

·         Web analytics - This tactic analyses data from a company's website to see how customers are using it.

Choose the approach, that rightly fits the requirements of your business operational needs.

Up until now, we have discussed in detail on importance, advantages, and approaches of the analytics in the world of business. Here’s an added information on element  that helps in finely using the analytics to your businesses’ advantage:

The future of marketing analytics is likely to be dominated by machine learning and artificial intelligence (AI). With ever-increasing volumes of data available, we as marketers need to find ways to make sense of it all and use it to inform the final decisions. Machine learning can cut some slack, by automatically identifying patterns and correlations in data that would otherwise be too difficult for us to spot manually.

This makes it an incredibly powerful tool for marketing analytics, helping to improve accuracy and efficiency in decision-making. In the future, we can expect to see even more sophisticated AI-powered marketing analytics tools that are able to provide predictive insights as well as recommendations. This will allow businesses to not only react to changes in the market, but also pre-empt them, gaining a valuable competitive edge.

Current stage of Marketing Data Analytics in the Business world..

In particular, there has been a recent surge in the use of predictive modelling and machine learning for marketing purposes. There are more marketing data than ever before, and businesses are starting to realize the great potential of data-driven decision making. However, there are some challenges that need to be overcome. The first is that there is a lot of data noise, which can drown out the signal. This can be overcome by using sophisticated data-cleaning techniques and by applying machine learning algorithms that can learn how to filter out the noise.

Another challenge is that most businesses don't have enough data scientists on staff to take advantage of all the data that's available. This can be overcome by using off-the-shelf predictive modelling software, which allows businesspeople without any data science expertise to still use the power of machine learning.

So overall, I think it's safe to say that marketing data analytics is in a very exciting state right now, and if you as a business, don't start taking advantage of it will soon find yourselves at a disadvantage

If seen the current industry examples, there are a number of different industries that have begun to utilize marketing data analytics in order to improve their marketing efforts. Some of these industries include retail, automotive, and travel.

Ø  Retailers have been able to use marketing data analytics to determine what products are being searched for on their websites, as well as what items are being viewed but not purchased. This information can help retailers create targeted advertisements and product offerings that are more likely to result in sales.

Ø  Automotive dealers have used marketing data analytics to track which vehicles are being researched online, as well as which vehicles are receiving the most inquiries from potential buyers. This information allows dealers to focus their advertising efforts on specific models and makes of cars, which can lead to increased sales.

Ø  Travel companies have used marketing data analytics to track where potential customers are searching for vacation destinations. This information helps travel companies target their advertising towards specific areas, which can lead to increased bookings.

All of these industries have seen great success in their marketing efforts by utilizing marketing data analytics. By tracking customer behaviour and preferences, they are able to create more relevant and targeted advertisements that are more likely to result in sales. In addition, they are also able to save money by not wasting advertising dollars on ads that are less likely to be seen by potential customers.

If you own or operate a business in any of these industries, then you should consider utilizing marketing data analytics in order to improve your marketing efforts. It can provide you with valuable insights into customer behaviour and preferences, which can help you create more targeted and effective advertisements. In addition, it can also save you money by helping you avoid wasting advertising dollars on ads that are less likely to be seen by potential customers.

What does the future hold for Marketing Data Analytics?

In the past, most marketing decisions were based on intuition and experience. While this still has a role to play in marketing, data-driven decision making is becoming increasingly important. The future of marketing analytics is looking bright. With the continued advancement of technology, we are able to obtain more and more data about our customers and their behaviour. This data can then be used to create smarter, more targeted marketing campaigns that produce better results.

Overall, Marketing analytics will allow us to measure the effectiveness of our campaigns and make changes accordingly. We are also seeing a shift towards "big data" analytics. This involves analyzing large data sets in order to identify patterns and trends. By doing this, we can gain a deeper understanding of our customers and their behaviour. This information can then be used to create more effective marketing campaigns.

Hop onto the trend, before its too late.

Best-in-class Email Marketing Guide

Did you know that buying process happens 3 times faster through email marketing, when compared to social media. It was actually proved true, through a series of research studies done by McKinsey & Company. The research results show a growing prospect for email marketing in coming times.

To describe in definition terms – “Email marketing is an act of sending commercial message, typically to a group of people using email as a medium.” In a broader sense, every email sent to a potential customer of the business can be considered as email marketing. It gives a more personal touch for a brand, with the customers. Emails can be sent in any format – ads, business requests, or solicit sales, etc. The most important point to remember here is to never bombard the customers with bulk emails. Too many emails can push them towards reporting your business as ‘spam’.

Email has always been considered to be the most impactful forms of digital communication from the past. Its just that, marketers are missing out on the opportunities in using it the way that can create a long-lasting impression for the brand within the potential target customer group.

Never did you feel special or important, when you received an email that’s addressed specifically to you, from a brand? I can say with complete confidence that – Yes, I did feel valued. Besides, there’s something that pushed me towards further reading the email content. I got a feeling, as if the content is being particularly written for me, and I believe most of you might have gone through similar dilemma at some point. See, this tells the impact personalization can have on influencing a brand’s perception.

You should use email marketing strategy to build solid relationship with your existing clientele and new leads, by providing reliable information. That’s right – this strategy is not just about you, or your brand. It is about your customers.

Below you can find a quick guide that discusses modern approach to email marketing. It can help in creating more personalized and responsive campaign content, helps in driving solid ROI and brand loyalty.

Here are some important points we will be discussing more in detail:

·         Know who you are targeting

·         Set goals that defines your company’s operations

·         Design a medium for people to Sign up for your content

·         Choose a campaign type

·         Follow consistent schedule

·         Analyse your performance and review the gaps

Know who you are targeting

Further proceedings of the whole strategy will solely depend on rightly defining your target audience. If you miss out on this step, then you will be in a pickle when you need to tailor content for your customers. Because mass communication will not add value to your potential customers. For example, if you do not set any certain target audience and send in a generalized message to all your customer group, then you will be missing out on the crucial concept of -  ‘personalization’.  An effective email is a relevant email. Like any other element of marketing, start with understanding your buyer persona, look into what are their needs, wants, and requirements, based on this information tailor your campaigns/content accordingly. Following this cognitive process can help in creating a long-term bond with the customers.

 Set goals that defines your company’s operations

To set the goals, first make sure you do a through research on the current context. For any campaign to click well with the customers, it is important to know the trends that customers can relate to. Besides, do a thorough research on average email stats in your specific industry, as you do not want to over-do or under-do it. Knowing he minimum-maximum can help you in setting a benchmark. The campaign goals must always align with your overall company’s operations.

 Design a medium for people to Sign up for your content

Foremost, to proceed with the strategy you must have a database of email list of your potential customers and new leads. For that, you need design a channel where customers can share their email id’s, this is a form of permission customer is providing you to send them relevant content. To build that database, there are several options available, such as – sign up form while entering website, offline/online surveys, etc. Choose a medium where your potential target audience exist.

It will take time in gathering the data, but do not be discouraged, going through organic form of research can help you in the long-run. When your email list grows gradually, you are expected to maintain the standard of treatment your initial customers received, this will be a practise for the big leagues.

More info on how to generate leads to sign up for your email list, will be discussed further in detail.

Choose a campaign type

An informative blog? Weekly newsletter? Product announcements? Wondering which campaigns will work for your campaign too. Let me help you with the dilemma, firstly, you can start with researching on campaigns that have worked will in your specific field. For suppose if you are running a skincare business, then sending out emails about product offers, new launches and their ingredients advantages can more benefit your customer group. Make sure you create different lists for different types of emails, so customers and prospects can sign up for the content that are relevant to them.

 Follow consistent schedule

Make a standard plan in contacting your mailing list. Prior informing your customers can make them prepared for what to expect and stick to a consistent schedule. These builds trust and create a sense of habituation with your brand.

 Analyse your performance and review the gaps

Planning, scheduling, and running the campaign are one part of the strategy. The other half involves tracking your overall email campaigns performance, this should come as no surprise. Because as marketers we measure everything to know the success of our idea when put into practise. Performance tracking and analyzing can help you in identifying the problem fields and making required changes to the campaigns/content. The changes might be small, but they will yield larger results.

 Now that you understand the steps involved in planning a strategy. Let’s look into what’s involved in building your email list.

 Prospects in building email list:

First and foremost, purchasing an email list from third party is not one of them. To maintain a long-term customer relationship, you need to organically generate database of leads that would want to hear from you. Speaking of list building, it comes from the most cohesive aspects – lead magnets.

Lead magnets

This medium is exactly as it sounds, you offer customers with something in return to sign in for your email lists. Majority of the companies provide in the form of sign up offers. Customers are very protective of their personal data like emails, until there’s an offer that can save them some time or few bucks. They are more inclined towards providing their information if they are receiving something valuable in return. But you need to choose lead magnets that are relevant to your target audience. It can be anything ranging from eBook to webinar.

Always make your offer solution-oriented and more actionable in practise. Besides, they need to be easily consumed, preferably in a digital format as it is quicker. The offer you are providing the customers with should never be in an impulse or just for the time being, consider all the future aspects/operations of the company and design the offer accordingly. Lastly, create an offer that add values to the buyer journey, and also helps as a steppingstone to your paid solution.

All-in-all, keep it simple yet effective. Treat every customer as they are ‘the one’.

Keyword Cannibalization is Killing Your SEO: Know How

Keywords can be general, like "dogs" or specific, like "Dalmatian puppies for sale." When you enter a keyword into a search engine, the engine will return a list of websites that contain information about your topic. You can also use keywords to target ads online. By using specific keywords, you can ensure that ads are seen by people who are interested in what they have to offer.

For suppose you are an online user and are researching to find answers for some issue. Would you be typing the whole sentence in or just the main key words that represents your topic?

Obviously, it’s the keywords!

As a business with online presence, it is important for you to use keyword research tools to find the best keywords to target. These tools will help you to find the most popular keywords that people are using to search for information on your topic. You can then use these keywords in your content to make sure that your website comes up when people search for your topic. Organic search is a vital part of your audience’s overall experience – it will be their first impression of your brand. Always make sure, to choose the keywords that represents your business right on spot.

Keywords cannibalization is the act of using the same keyword or phrase too many times on a single web page. This can be done unintentionally, as a result of multiple people working on the site, or it can be done on purpose in an attempt to gain an edge in search engine rankings. For example, if you have a page about "dog food" and another page about "cat food," both pages may be competing for traffic from people who are looking for information about pet food. In this situation, it's likely that the page about "cat food" will cannibalize the traffic from the page about "dog food."

Whichever way it happens, cannibalization can be harmful to your site's SEO because it muddies the waters and makes it difficult for search engines to determine which page is most relevant for a given search.

This "keyword stuffing" can hurt your site's ranking on search engines and make it difficult for users to find the information they're looking for. When writing content for your website, be sure to use a variety of keywords and phrases, rather than repeating the same ones over and over. This will help you avoid keyword cannibalization and ensure that your site is optimized for both search engines and users.

If you're not sure which keywords to target, use a tool like Google AdWords Keyword Planner to help you find the right ones. And be sure to write for humans, not search engines; focus on providing valuable information that users will appreciate, rather than trying to game the system. By following these tips, you can avoid keyword cannibalization and improve your website's ranking and visibility.

How does this effect SEO..

When it comes to SEO, keyword cannibalization is a big no-no. This is the act of using the same keyword or phrase too many times on a single web page. This "keyword stuffing" can hurt your site's ranking on search engines and make it difficult for users to find the information they're looking for. To avoid this, be sure to use a variety of keywords and phrases when writing content for your website. This will help you avoid keyword cannibalization and ensure that your site is properly optimized for both search engines and users.

Besides, when conducting SEO, as discussed earlier one of the most important things to keep in mind is keyword cannibalization. This is when multiple pages on your website are competing for the same keywords. This can lead to lower rankings for all of your pages, as well as decreased traffic and conversions.

Tips to avoid:

If you're experiencing cannibalization on your website, there are a few things that you can do to fix it:

1. Identify the pages that are causing the cannibalization.

2. Make sure that each page is targeting a different keyword or keyword phrase.

3. Use the Google Search Console to determine which pages are competing with each other.

4. Optimize the pages so that they are not competing with each other

5. Use redirects to send traffic from the competing pages to the page that you want them to visit.

6. Monitor your website's traffic to make sure that the changes are effective.

Cannibalization can be a big problem for websites, but it can be fixed if you know what to do.

First, you will need to take a close look at your website’s architecture and the distribution of your content. Have a clear understanding of which keywords each page on your site is targeting. You may also want to consider consolidating the content on these pages so that they are all focused on a single topic.

If you have multiple pages targeting the same keyword, but those pages have different levels of authority, you will want to target the page with the highest authority. You can do this by improving the content on the lower-authority pages, or by linking to them from your higher-authority pages.

Once you know this, you can make sure that each page is optimized for its unique keywords. Additionally, you need to use different variations of your keywords on each page to avoid competition. Finally, if you do have multiple pages that are competing for the same keywords, you can use 301 redirects to funnel traffic from one page to another.

By following these tips, you can avoid keyword cannibalization and keep your website ranking high in the search engines.

Tools that can help..

There are several ways to identify and fix cannibalization issues on your site. The simplest way is to use a tool like Google Webmaster Tools or Screaming Frog SEO Spider to crawl your site and look for instances of duplicate content. If you find any, you'll need to decide which page is the most relevant for each keyword and make sure that only that page is being targeted. You can do this by using canonical tags or redirects.

Cannibalization can also be caused by having too many pages on your site that are targeting the same keyword. In this case, you'll need to thin out your pages and focus on quality over quantity. This can be done by combining similar pages into one, or by eliminating low-quality pages altogether.

If you're not sure whether or not you have a cannibalization issue on your hands, it's always best to consult with an SEO professional. We at Vridhii Digital, offer professional assistance on conducting SEO activities for growing and established businesses. Our team can help your business in identifying the Keyword Cannibalization activity, help your business in rectifying the issue and increasing the website overall ranking online.

The Impacts of COVID on In-House Marketing

As the demand for content increases in these growing times of online businesses, most of the brands have increased their in-house digital marketing initiatives.

Before, we further discuss on effects of COVID on in-house marketing. Let’s dig deep into the context of in-house marketing and what does it yield to the business in general.

“In-house marketing is a form of marketing where a company uses its own employees to promote and sell its products or services.” - This can be done through various methods, such as advertising, public relations, and sales. It is often more cost-effective than hiring an external marketing firm, and allows the company to have more control over its messaging. However, this technique can also be less effective than using an external firm since the employees may not have as much experience or expertise in marketing.

There are several benefits of in-house marketing. First, it allows the company to maintain greater control over its branding and messaging. In addition, it can be more cost-effective than hiring an external firm, and it allows the company to use its own employees’ skills and knowledge. However, in-house marketing can also be less effective than using an external firm since the employees may not have as much experience or expertise in marketing.

There are several ways to do in-house marketing. The most common is advertising, which includes creating and placing ads in various media outlets. Another method is public relations, which involves getting positive press about the company and its products or services. Sales is another common method of in-house marketing, and it involves convincing customers to buy the company’s products or services. Finally, companies can also use their employees’ skills and knowledge to promote and sell their products or services through various means, such as social media, email, and telemarketing.

There are a number of ways that can help businesses improve their marketing efforts through this approach. One would be creating an in-house marketing team. This team can be responsible for developing and executing marketing strategies and plans, as well as managing campaigns and budgets. Another would be, developing marketing materials such as - brochures, website content, and email campaigns. It's also important to establish a process for approving or rejecting marketing proposals from outside vendors. Finally, it's essential to track the effectiveness of the overall marketing efforts so that you can make necessary adjustments.

The effect of COVID era…

There are pros and cons to this strategy, but the new variant (COVID) in the market, have flipped the way marketing is being done these days. Further, the Covid pandemic has also been having a significant impact on in-house marketing, with many organizations cancelling or postponing planned marketing campaigns. One major effect of Covid is the shortage of qualified workers. With so many people staying home out of fear of contagion, there are simply not enough people available to work in marketing roles. Even those who are still working may be reluctant to travel or participate in large gatherings, which can limit the reach of marketing campaigns.

Another issue is that potential customers may be reluctant to engage with marketing content amid all the uncertainty surrounding Covid. They may be skeptical of promotional messages or concerned about privacy and data security. As a result, some organizations are turning to more informal methods of communication, such as social media, to reach their target audiences.

Nowadays, in-house marketing teams typically rely on personal interactions with customers to promote their products or services. However, with many people now working from home and social distancing becoming more common, those personal interactions are becoming increasingly rare. This could lead to a decrease in sales for companies that heavily rely on in-house marketing.

Despite these challenges, there are still ways to market your business during covid. For starters, you may need to be more creative and flexible in your approach, but with a little effort you can still reach your customers.

Besides, the personal touch in any marketing activity that is being communicated to your customers can go a long way for your brand. In-house marketing can help you keep your customers engaged by providing them with regular updates about what’s going on with your business.

Your business can now focus on your own marketing strategies and plans, without needing to worry about the competition. This also allows for more creativity and innovation; you can now tailor your campaigns specifically to your target audience. In addition, with so many people now working from home, there is a larger pool of potential customers to reach out to. And finally, with the rise of social media and online marketing, your business now has even more opportunities to market your products and services at a fraction of the cost of traditional marketing methods.

In particular, it can help you rebuild customer trust. Many businesses might have lost customer trust because of the COVID-19 pandemic. In-house marketing can help you regain that trust by providing customers with regular updates about what’s going on with your business. It can also help you rebuild customer relationships by providing customers with information about how to stay safe and by providing them with personal updates about what’s going on in your life. It can help you rebuild your business after the pandemic.

Here are a two examples of in-house marketing campaigns that proved successful:

Hashtag marketing : the hashtag #ShareACoke could be used to promote Coca-Cola products on social media. Customers could post photos or videos of themselves drinking Coke products, and the best submissions could be featured on the company's social media channels.

Content marketing : Blogs and podcasts are a great way to connect with customers on a deeper level. They allow you to share your thoughts and insights on topics that matter to your target audience and can help build trust and credibility among your fanbase.

Social media channels are a great way to connect with your customers on a personal level. They allow you to share news, updates, and insights about your company, and can help build loyalty among your fanbase. By creating high-quality content of your brand that resonates with your target audience, you can attract more leads and boost sales.

Small businesses these days are combining the in-house marketing and online medium, to create personalized content that can be relatable to their customers. This approach provides a more personal touch and also helps customers in recognizing your brand through the personal connection you provide through your in-house marketing approach.

All-in-all the, covid did have an effect on the operations of in-house marketing of businesses. Despite the challenges, there are still pros to the approach and it is upon you to plan and use them to your advantage wisely.

Link SEO & PPC for smarter targeting of searches

SEO and PPC were supposed to work together. It’s not crazy.

But since these two channels function so differently, it is easy to get caught in one channel and its performance metrics and ignore the other entirely.

So let’s get that wrong!

Here are suggestions and tips on how to better align SEO and PPC with most advertisers.

But a disclaimer before you jump in! It’s a huge topic.

(You have time to write a book) That’s why this post is meant to be a first, a jump-off point for your future discussions. And it is aimed at most small to medium-sized enterprises rather than the group of enterprises with more niche needs.

Let’s get there!

First: Set SEO & PPC mutual goals and start looking at how they communicate with each other

Setting shared goals is a good way to fundamentally align SEO and PPC. This creates a binding that may result from other connections.

We find that SEO people are often comfortable with metrics such as rankings and PPC people are comfortable with other metrics such as CPCs. This does not need to change, but website conversions and goals are a sensible common goal.

You can slice and dice the data using Google Analytics to demonstrate how users communicated with each network during the decision-making process with website results and targets in place.

• Top paths of conversion: display any sequence of interactions leading to conversion

• The multi-channel funnel segment often demonstrates how often sales and converts are initiated, supported, and closed by each channel.

These studies shed light on the entire path leading to conversions, not just the last tap.

Knowing the larger picture makes better choices about where to place the budget (and if you get somebody else’s budget, how to help them see where performance comes from and stop them from inadvertently doing something that works).

Make sure website targets are decided and applied to Google Analytics in order to achieve this in a standard system. Then ensure that these objectives are imported into AdWords and that they are linked to Analytics and AdWords.

Second: Share PPC search terms with SEO

Google hides keyword data for organic search.

Hiding keyword organic search data makes it difficult to separate search terms from those that don’t refer to good quality traffic. The days are gone when you could see organic keyword performance. Here’s a post from back in 2014 on this topic.

There are still the same issues in place today. They are actually bigger.

Looking at keyword and search query data from PPC is one reliable solution to this problem. All this is still available and can be imported into Google Analytics (once linked, as above) to show you how people using a specific term interact with your site (e.g. bounce rates, on-site time, average page views, conversion actions, etc.). Thank you, PPC for that!

You can then use this data to explain that terms of search lead to engaged visitors and not.

In Google Analytics, the two reports you want to look at are:

• Keywords : Acquisition > Adwords > Keywords

• Search Queries : Acquisition > Adwords > Search Queries

Third: Tell page names, meta descriptions and content using PPC ads and keyword information

For SEO, often what works for PPC works.

The PPC ads that get the most views and generate the most sales are a good starting point to create enticing page titles and meta descriptions, as well as material for the pages that you want to rank organically.

It is particularly important to include keywords in the title tags.

Ideally, to strike a balance between keywords and interaction, you want to write your title tag.

Too many keywords tend to be poor in a title tag.

Too few and the search engine misinterprets the intent of the site.

You must find the balance!

Through looking at the message that gets the highest response rates, PPC information can be used to make these tags more attractive to people, as well as search engines. And because the search question in the ad copy is included in most PPC ads, it is already somewhat balanced.

Fast Recap: The page’s title tag appears as the clickable text in SEO. The meta description is the text below.

Organic testing of page names, meta descriptions and content can be quite an undertaking, so using data collected through your PPC operation to help you pick the keywords you want to target lets you concentrate on testing the right things.

Vital: If you are extending SEO strategies to cover new keywords, first check such keywords with PPC to ensure sales are guided. If they do, great! If they don’t, you have to do another job before working on SEO (such as optimizing the conversion rate).

Fourth: Have a continuous search strategy and use the strengths of each channel

There are times when it works best to rely on PPC, and times when SEO is good.

Understanding when to use each one is necessary to complement the two disciplines. But that depends on your timing and context.

SEO, for example, is not an overnight endeavor. A new business chasing leads NOW because it takes time to get them out of SEO, so they should concentrate on PPC to get going. Investment is available for SEO when PPC starts driving a return.

One of them drive the other.

At the other end of the scale, a long-established brand with very strong rankings may need less PPC support for a wide range of search terms. While continuing to invest in increasing SEO coverage while using PPC for remarketing, attracting tourists to different areas of the site and encouraging email opt-ins, the budget could be better applied.

It all depends on your business needs, your budget and your timetable.

All PPC and SEO are explicitly observable in an optimum situation and provide a positive ROI within a defined scope. A good digital marketing agency is really shining here adding profit and ROI by scaling up what works and improving what isn’t.

Fifth: Maximize visibility and exposure

Depending on your priorities, you may determine whether or not you want your paid ads to appear for queries that are not organically ranked by your website.

You may still want to have a presence in both PPC and Organic results, even in terms where you rank high organically.

Why would you like your presence to double, displaying a PPC ad if you already rate organically well

Because the room above the fold is primarily dedicated to advertisers (without scrolling down the search result). And it’s your searcher’s first thing to see.

You don’t get into this room with a low organic rating, but a well-built PPC ad does. And that PPC with persuasive advertising and ad extensions could command even more focus.

Particularly on the phone.

Ads are devoted to the entire top of this search result.

So if you’re worried about getting a rival for a specific keyword to your target first, try SEO and PPC at the same time.

If you have a PPC ad run above a top SEO ranking, the overall results of digital activity can benefit as you create a second entry point to your website and essentially double your chances of receiving that click.

Of course, you can run mobile-only PPC as well.

Sixth: Category and purpose segmentation of keywords

Keywords appear to be divided into three categories: data, transactional and navigational.

Keywords for information are searches where the goal is the data itself, e.g. “holiday ideas.” In commercial intent, these tend to be lower.

Transactional keywords are more transactional searches, such as “flights to Paris.” In commercial intent, these tend to be higher.

Navigation keywords are searches where the client is concerned with a specific website, e.g. “plane centre.” These are usually a mix.

You can choose to approach this by knowing this:

• SEO-only insightful keywords are not yet ready to purchase from you as people using these queries. In exchange for an email address, you could offer a downloadable item to start the marketing process.

• To maximize your chances of attracting a converting click, transactional keywords with SEO and PPC. You could give your sales team a compelling offer because this person is probably a leader.

• Navigational keywords like SEO and PPC to ensure that you are first noticed by people who are looking for your page (and are not redirected to a competitor).

Through carefully matching the keyword coverage with SEO and PPC, you can deliver the best marketing message for each search form, your preferred USP / KSP’s, a strong CTA (call-to-action), and the most persuasive landing page, etc. You will increase your chances of success, in other words.

Lucky number 7: Stay ahead of new features in the cross-train

Historically, in general inside companies, digital marketing teams often operated in a prescriptive fashion one product only. This siloed method does not encourage teamwork and may result in clunky work.

Digital marketers now need to adopt growing skillsets to better connect their work and improve overall quality.

Even online, it can have its advantages to be a bit of a jack-of-all trade…! The first being that you know where to look in the channel mix to solve a problem, instead of trying to solve with one channel any marketing problem.

In other words, there should be a good understanding of PPC by a SEO expert, and vice versa.

But this is even more important as each channel continues to change rapidly. It feels like a new feature, tool, ability, or network is available every day.

And it’s exciting to stay up-to-date. That major announcement is another arrow in your quiver of advertising problems solving choices.

What’s incredible.

Mapping customer journey: What is it and how to get started?

Rapid changes in the way your brand experiences a consumer have made it more complex and more important than ever to understand your consumer’s behaviour.

This is where the customer journey helps you to understand fully how people interact with your brand from the moment they first hear about you to finally buy from you and recommend you to others.

For a while now, the concept of the customer journey has been around, although many companies have yet to recognize the value of their business. We will begin with how customer travel mapping can help you maximize your marketing money in this blog post and then provide insight into how you can get started.

Before we do that, here’s a handy definition of what customer travel mapping is: “A customer travel map is an illustration or diagram of all the touchpoints your customers have online or offline with your company.” (Source: CXL).

Why is the mapping of customer travel important?

A visual representation of any experience your consumer has with your brand can really highlight areas where you are performing well, as areas where you may need to focus more.

It tells the complete story of a consumer experience with you, from initial product / brand awareness to post-purchase activities.

Customer travel can be quite complicated depending on the product or service you offer and the target audience, but the rewards are worth the time it takes to create one. Stepping into your consumer’s shoes can provide a company with great insight and perspective.

A solid, well-researched consumer journey can help business growth and income by:

• Ensuring the conversion journey of the customer is efficient, seamless and in a logical order or identifying which gaps to fill.

• Better focus and direction in building marketing strategies, allowing you to concentrate on what matters most to maximize efficiency

• Deeper awareness of your target consumers, understanding what challenges they are trying to solve and what to introduce to get them to the next step in the purchasing process and finally to the purchase process.

• Highlighting any silos that affect the consumer experience within the business.

• Can assist in identifying new target audiences

• Greater perspectives that can allow the entire business to make better decisions.

Here’s an example of how we used mapping of customer travel to uncover a client’s opportunity:

Recently, we helped a new client develop a customer journey, as they didn’t have one before. They already had target consumers, but not all of their marketing activity had been mapped.

Through our discussions, we identified that the client was investing in PPC campaigns that provided their clients with comparative information, but did not have enough material to build brand awareness and confidence.

We advocated prioritizing the creation of SEO content that would relate more efficiently with their target audience’s pain points and how they were equipped to address them in a unique way.

They were worried about a limited budget, but once all of their existing activity was fully mapped out, it came to light that they were already creating content for an existing EDM list, which could easily and cost-effectively be repurposed to drive more top-of-funnel awareness.

How do I create an online travel for customers?

If you’re an existing business and don’t have a customer travel map yet, it’s a great starting point to logically map existing touchpoints from the first to the last.

If you have contact points that are offline, such as:

• Physical stores

• Customer service department

• Direct mail

• Outdoor advertising

• Trade shows

At Reef, we recommend dividing touchpoints into three key areas awareness, consideration and decision-making, based on what action your consumers want to take.

This will not only keep the flow logical and focused, but will also help develop the objectives for each phase that will lead a consumer to the next step.

Compare this map with what you know about your target consumer and look for any gaps are your touchpoints from a consumer perspective in a logical order, do they reach consumers where they need it, do your communication speak to their motivations and pain points in a way that will persuade them to take the next step.

There will inevitably be areas of inconsistency, obstacles or even gaps, which is great, as these will set the course for future strategies for improvement.

Things not to be overlooked when you map your journey online

Customer travel online can be complex, leading to missing touchpoints or steps. Here are a few things that tend to fall through the cracks but are important in order to align customer objectives:

• If you are offering these services, don’t forget to include call centers, chatbots or physical stores. They are a very important part of the journey and are often one of the customer insight’s best sources. We manage consumer feedback and questions directly and by speaking to one of these places you can find a solution to an online problem.

• Do not neglect the value of touchpoints after purchase. Feedback, feedback and reviews are all precious windows for the motives and pain points of a customer and how productive the journey was. Here learning can be used to strengthen pre-purchase approaches.

• Additionally, benchmarking the consumer experience with the product values and expectations will take some time. Have you promised some knowledge, but do you notice that you don’t deliver. Depending on your business type, product, service or service. You need to understand where these discrepancies occur and start fixing the issues and the map helps you do that.

How do I know if I got the right mapping ?

Like many marketing experiences, if you’re doing the right thing, the only way to know is to try it! The first time it is not going to be flawless and must be a constant work-in-progress.

A first run will result in changes that, in turn, will lead to new opportunities, so regular review will always identify new opportunities to further improve your customer journey.

The best thing about it is, regardless of the size of the improvements you make, they will be successful in driving business growth as they will come directly from a perceived gap in the process of consumer conversion.

Fix a pain point, move a customer toward the ultimate goal along the journey.

Your effective manual for taking your brand directly to consumers

The middle man is the difference between the business-to-consumer (B2C) and the Direct-to-consumer (D2C). In general, B2C sales require a retailer to distribute products and goods to consumers from manufacturers, whereas in D2C the retailer is taken out of the equation. So why are producers marketing to customers directly? Brands will take control of their sales tactics, customer service, branding, and communications with D2C. In the digital age, brands born and recognize that users expect everything to be instantaneous. Through cutting out the middleman and communicating directly with their target audience, marketers will streamline the sales process with D2C. In this blog post we will discuss how direct to the consumer becomes an important retail channel and how the brand could switch to D2C.

Why is Direct to Consumer an Important Retail Channel?

Direct to the customer is becoming a major retail chain because this process is becoming more user-friendly. there is less muddling between and more one-on – one action. Stores such as Target, Macy’s, and even luxury stores such as Bergdorf Goodman have been dropping on hard times in recent years. In an age where consumers demand fair pricing and quality, high prices and lack of digital presence gave the upper hand to eCommerce start-ups and brands.

When you question yourself “what are direct to consumer brands,” brands such as Away, Casper, Dagne Dover, and Warby Parker will be digitally born and bred. And also available brick and mortar sites in cases such as Warby Parker and Casper! What else is directly responsible to the customer for the uptick

User Experience – D2C is also becoming an important part of the retail chain as digitally savvy businesses can provide a seamless, omnichannel experience for users. With the data collected from purchases and the insights D2C brands have from their relationship building on customer desires and needs, companies can use that awareness to provide a more positive experience for users.

Relationships – Good business owners understand that the relationship between their brand and their customer is all. With D2C, brands have more control over how their content appears to users through their eCommerce content marketing strategy and how their brand relates to users. We can monitor the story we say from their product, their overall message, and the medium that consumers experience their content with. D2C also means that user complaints and queries can be answered directly by brands.

Affordable pricing – As mentioned above, affordable pricing is one of the greatest consumer attractions. Sales of D2C means that some companies like fast-fashion stores like Shein can offer their products at extremely low prices. This means users are heading to their digital storefront in droves looking for their perfectly curated Instagram feeds for the best deals on outfits. It also means your business doesn’t have to cut a check every time you sell.

Sales – While low pricing is a huge plus for both consumers and companies, direct sales mean that users can collect data about their target audience; they can track customer behavior on their website and the buying habits of their client. This will provide you and your team with the information you need in the future to better serve your users.

Benefits of Using Direct-to-Consumer (D2C) Strategies

Now that you understand why D2C is relevant in the retail chain, I’m sure you’re curious what a direct-to-consumer model strategy is. Well, D2C is the ability of brands to bypass traditional retailers in order to resell their products and focus on selling to consumers directly. That means you’re in control of everything with your team members. You choose what’s up that’s the beauty of D2C, from development and design to marketing and sales. Let’s take a look at some tactics that you can take advantage of.

Interact with your audience directly through social media

Social media is a great way to build your D2C brand because on a platform that is familiar to them, you interact and engage directly with your target audience. It also means you can sell to them directly in some cases. Instagram and Facebook, for example, allow companies to sell directly from their platform. Make sure you’re producing content that feels native to the social site to properly market your business and drive directly to consumer sales.

Win brand recognition by specialization through SEO Campaigns

Through specialization, D2C brands such as Warby Parker and Casper made their name. They are the best in the business, and that’s how they gained respect for their product. Choose the one thing about your brand that really defines it when it comes to your D2C SEO campaigns, whether it’s quality mattresses, sustainable clothing made, or pet-friendly soap, and target keywords relevant to it.

Offer a subscription model to boost loyalty

The best benefit companies receive is in the form of retention of subscription models. Think about that gym, for example, to which you are still signed up, but never go. Aside from all jokes, offering a subscription model means your consumers don’t have to think twice; they save time and effort and still have access to the products and services of your brand. Looking at a real-world example, after a year of service, Dollar Shave Club was able to retain 50 percent of its users and 25 percent of those initial sign-ups had been retained in the second year. This strategy will help you keep coming back to your customers.

Increase brand awareness with influencers?

The clickbait word of the year is influencers. Although they may have their clicks, the right influencer will raise the brand’s visibility and drive sales dramatically. Take, for example, Justin Beiber and Calvin Klein. Justin helped bring #MyCalvins to a whole new level and over $69 million in a quarter made Calvin Klein. Melisa Goldie, Chief Marketing Officer of Calvin Klein said, “The aim is always to sell the product… the engine of trade is relevance.” She claims that “being a popular brand means that everyone needs to talk about you and dialogue has to take place. Sales are 100% as critical as having a meaningful conversation. “By carefully selecting each of the influencers. Investigate their base of followers and if the foundation matches your target audience. Use influencers to help promote your company would help increase the size of your market directly to the consumer.

Key points

There are dozens of ways you can market your products with the internet and sell them to consumers. The trick is to find a system that works for your unique business and your customers ‘ requirements. Build your strategies for eCommerce growth to support you and your end users. Sometimes that means being available on social media, and sometimes with a subscription deal it means slipping into their inboxes. Hopefully, this blog post showed you why D2C is relevant and how you can get your product directly to consumers.

Target People To Visit: Traffic to the site

I understand why you’re here, first of all. You’ve created an amazing product, established the target audience for that amazing product, created a website, yet you don’t seem to be able to get people to your website to purchase the item. The right.

If you said yes, it’s for you this message. We’re not going to talk about what to say in this post, how to say it, or who to say it to these are different conversations and should have been discussed in your buyer’s study. We will begin very simple and explain the simple principle of having traffic, then we will go over some methods and give examples and techniques.

The Simple Traffic Strategy

If you’re asking a lot of marketers how to get traffic, they may say something like, “Google ads,” “do SEO,” or “get the following big Instagram,” “write more calls-to-action.” Although they’re not right, they’re lacking the core principle of how to get traffic. These are not processes, they are all strategies. So let me tell you: there’s no traffic coming from anywhere.

Take a break.

Let that sink in for a moment, then repeat: the traffic is not coming from anywhere. Will you understand, You have to go and find the traffic somewhere. You have an audience, and where to find it is a matter of.

How are you going to get traffic, You’re going to where you’re clients the people you need or want to start your company to be happy with. I apologize if I’m dogmatic or repetitive, but it’s so basic and this is a core principle that many people overlook. It really makes a relatively black and white way to get through. Go wherever you are.

If you’ve developed your buyer personas, you’re going to do the part where you’re wondering where you’re hanging out online or otherwise. Where they are, this question asks you, so go get them.

Examples:

1. You will most likely find your buyers on social platforms when you sell clothing to millennials.

2. If you are a tech company whose primary audience is online advertising agencies, then on LinkedIn or industry conferences you can find your clients.

3. If you’re someone, you’re likely to find your client using Google because it’s so commonplace; users are going to use Google to find almost anything.

4. If you are an advertising agency, you can find your clients on LinkedIn, on Reddit, or in a Slack group.

Traffic Ideas

I think of an oasis if I think about getting traffic. If you have an oasis that will certainly be fun and exciting (a metaphor for your product or service), you will have to find people coming to your oasis your target audience. Here are the simple methods to get traffic.

Join Groups. Be Social

This is an oasis where people work together to solve issues, and it has been validated over time. People are creating groups to help each other, and you will find communities out there where people are actively trying to fulfill a need or need your company to meet.

Examples:

1. If you have a development platform to make mock-up construction easier and faster, then you may have your audience in a Slack community or on Reddit.

2. If you have a new line of workout clothes that will definitely get you ripped off, you can create great content on Instagram and then connect regularly with other people interested in fitness. Or take part in the subreddit r / fittness.

By first communicating with these users as a community member, then as a problem solver, you may be able to get some users and gain feedback about your product or service.

List your Service somewhere

The second option to get traffic is to place your product or service somewhere that already has a large customer base. Essentially, to get an audience, you’re going to another oasis.

Examples:

1. Receiving listings on search engines such as Google can help almost any company. The reason search engine optimization (SEO) is such a successful strategy is because marketers are picking up on the huge user base already open to search engines like Google.

2. Sites such as Ebay, Angie’s List, Etsy, Google Shopping and the like allow you to list items on their websites. Some will allow you to connect to your website directly, others won’t. In any case, either you get their direct visitation or you have their email if they buy that you can then demand a visitation.

The place of listing varies in price to list and market, but it’s a good way to pick up on the already established audience. Therefore, since this group is already in buying mode, you will be able to pick up the traffic with a strong purchasing goal.

Get spokespeople :

It’s a classic technique and for a good reason to use spokespeople to generate traffic. A spokesman will testify for you, verify your service, and give you credibility.

Examples:

1. Create a system for referral. If any of your current customers refers to a relative, they may receive a discount or some sort of added benefit.

2. Reach out on Instagram to people with large follow-ups to see if they would be interested in testing your service and posting for you.

Communicating with these people is easy and they have friends, families and customers who would most likely be involved in a product or service like yours because people tend to hang out with like-minded people with similar needs and desires.

Advertise:

Advertising is the fastest way to get people to your page, but it’s the most costly as well. It can be successful in the best way. You could lose a lot of money at worst. That said, there are plenty of places with

Examples:

1. Google AdWords. Google has one of the world’s largest users and people are using Google to find products and services they need or want. Through bidding on keywords, you can advertise on Google to show up higher in the search results.

2. Ads from Facebook. There’s another huge user base on Twitter. You will find customers interested in visiting and purchasing from your page by advertising on Facebook using preferences, demographics, and other information.

With ads, I’d be cautious, particularly if you’re just at the end. You could end up wasting a lot of advertising money. If you choose to go this path, you must focus on certain best practices and be very precise about the information that you are trying to gather.

Conclusion:

Getting traffic is not a mystery or challenging. Above is the definition of attracting traffic you have to go where your target audience is to get traffic to your page and tactics and strategic examples. Using these approaches, people bring tens of thousands of visitors and customers to their website, and you can do so.

Looking closely, you’ll see one thing friendships is the main constant of traffic. Additionally, these strategies are all symbiotic having more spokespeople traffic would increase your organic traffic, more ads would improve your ability to connect to audiences as an authority. You get the idea.

Below I suggested some blog posts to help you dive deeper into the aforementioned approaches. I suggest a process collection, quality evaluation and improvements to improve results.

10 Effective Digital Marketing for Healthcare Brands in 2020

In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it is safe to say that a technological and digital revolution is underway throughout the healthcare industry. The industry is currently receiving a much-needed facelift from complex procedures to basic bedside practices. Digital marketing is one of these new developments in healthcare!

While this progress is exciting and most welcome, some limitations need to be kept in mind by healthcare marketers when creating campaigns. For example, healthcare is a rigorously regulated industry with HIPAA and FDA regulations that MUST be followed (you’re very literally dealing with life and death here). This blog post will help you navigate through 10 successful healthcare product digital marketing strategies and show you why digital marketing in healthcare is relevant.

Why Healthcare Marketing Is Important?

In today’s technologically driven world, digital marketing is important because it’s how brands interact with consumers. Brands can use social media and online reviews to craft and create their desired reputation. That’s why it’s so important to create a social media strategy for local business, particularly for healthcare brands that are perceived to be targeted in the public eye more often than not.

Not only can brands write copies that show users why their business is better than the competition, but the quality of their products and services can also be attested to by their previous customers. Going digital also ensures you can get information and feedback quickly with your marketing strategy. You can see where your money is going and what almost immediately is your return on investment. In addition, marketers can detect trends and monitor user behavior to drive sales with targeted marketing messages at a price point that works with their budget.

The amazing thing about digital marketing is that the worldwide internet is completing communications and purchases. This is particularly useful for healthcare brands that also have a physical presence because before entering their facility, patients and employers may complete paperwork. With the support of machine learning and AI, there are hundreds of online platforms that are meant to help take some of the stress off marketers. This means that you can spend less time on remedial tasks and focus on your patients more time! For the exact reasons we mentioned above, allocating more dollars to digital is one of the hottest advertising trends in healthcare in 2019.

10 Digital Healthcare Marketing Strategies

Now that you understand the importance of digital marketing, let’s move on to the strategies that your team can use to help boost efficiency, drive sales, and please your customers. It is possible to apply these techniques individually or as a team! Mix and match until you find the best match for your business.

1. Email Marketing

U.S. marketers are spending more than $350 million on email advertising this year alone. This seems insane, but when you remember that every day the vast majority of consumers check their email, it instantly looks like a good idea to invest in this medium. Develop an email marketing plan that will be informative and helpful to your clients. Tell your customers what’s new about the latest FDA approvals with your product. Give them news articles related to the healthcare industry that you think they find interesting or offers on your products and services. In the healthcare industry, this is just one aspect in digital marketing. Email marketing is about having an open contact channel with your clients.

1. Mobile Marketing

Including improving the website content to designing a mobile tailor-made marketing campaign, mobile marketing can be anything. Users spend about 3 hours and 43 minutes browsing and scrolling through their mobile devices, which means you need to tailor the content for on – the-go users if you want to sustain a comprehensive marketing strategy for healthcare.

1. Responsive Web Design

?Going away from mobile advertising, responsive templates that adapt all content for the device in which they live are important aspects of all online campaigns because if you can’t get consumers to your page, they can’t do business with you. This digital marketing aspect ensures that your content looks exactly as you want it to across all internet-connected devices; it is important for a healthcare business in your digital marketing strategy.

1. Video Marketing:

51% of marketers claim that video advertising is the product that produces the best ROI, and Mary Lister of Wordstream also points out that 65% of customers make a purchase after watching video marketing material. The facts are not cheating! Video is a format of content that users enjoy easily digestible. If you want to tell users something about your company, use this digital strategy.

1. Video Marketing:

?Focus on social media if you are a healthcare company looking to keep your marketing budget small but high impact. Whether you’re working for a healthcare company or a tiny healthcare brand looking to make a difference, social media will help you connect for absolutely nothing and communicate with your core audience. The most important part of social media marketing is to choose the right social network for your company. This means deciding what social site your customers are most likely to hang out on. Actually, Facebook and Instagram are in the lead, as marketers believe these two platforms would produce more positive advertising performance. If your audience on LinkedIn or Pinterest is largely present, though, that’s where you should be!

1. Influencer Marketing :

Marketing influencer is a great choice if you are a brand of B2C healthcare like care. This company offers a monthly personalized subscription to vitamin that helps consumers get their daily needs for vitamin. After a brief quiz on your medical history and health goals, care / of provides you with a month’s supply of customized pouches with your prescribed daily dosage of vitamins. You have the option to take them on-the-go or enjoy them while you’re at home. Their partnership with YouTuber and beauty influencer Sophia Chang, as it happens, helped their brand get in front of a younger, niche audience who might not necessarily think about their daily vitamin needs. Consider marketing influencer as one of the keys to a strong digital marketing strategy for healthcare in 2019.

1. SEO:

SEO is a huge umbrella covering and touching a bunch of different digital marketing aspects. To begin with, a great way to approach your website’s SEO is to go through its content to see if you’re using the right keywords within the copy. This will help the identity of search engine crawlers whether or not your website is a good user query search result.

1. PPC:

Pay per click is an advertisement form that helps drive traffic by paid clicks to your website. Such advertisements are commonly seen on search engines such as Google, Bing and Yahoo, which appear at the top of SERPs in response to a user’s request (subject to the importance or direction of your site). PPC ads are placed on the basis of an ad auction system that is an automatic system search engine to determine which ads are placed where.

You will need to determine the keywords that users are searching for while searching for your products or services to start creating a PPC campaign for your healthcare business. These keywords can be anything from “nursing,” “healthcare,” “nearby pharmacy,” or even “headache medicine.” Cross-referenced user queries with keyword research to find out which words your target audience uses to search for your brand. PPC strategies are great for marketers in healthcare who seek to increase their digital traffic and drive sales. A PPC campaign is a great starting point and can provide your digital marketing strategy with a solid foundation.

1. Display ads

Display ads are the bane of the life of every internet user. While for you as a consumer they may be super annoying, they can also be very powerful for advertisers seeking to increase sales. Use this digital marketing method when you have to announce something to your users, like launching a new e-prescription platform recently. While on the subject, did you know that PwC found that more than 70% of all doctors in Denmark, the Netherlands and Sweden were digitally writing prescriptions. Sure, a lot of them. Anyway, the argument here is that display ads are a very good way for data to be disseminated, so go!

1. Retargeting

Retargeting is a successful marketing strategy that targets users who have expressed interest in your product, helping you to create loyalty to your customers. As far as retargeting is concerned, the trick is to collect as much information as you can about the previous purchase history and behavior of your users. This data is important because it will help you create a unique and customized marketing message that addresses your current needs.

What is going to look like in the healthcare system in 2020?

Consumers will be the biggest change for the future of healthcare. Consumers are more aware of sky-high premiums and costly treatments and consultations than ever before. Users are looking for cheaper alternatives to their current plans (but still effective). While the internet will provide consumers with a portal to learn more about healthcare companies ‘ inner workings, it also allows healthcare brands the opportunity to digitize everything and provide their customers with a tool to use. You can also expect to see revised legislation with such sensitive information posted to the internet. It will also be a hot topic how data is stored and cyber security around the healthcare industry. For consumers and businesses alike, the future of healthcare in 2020 is lined with opportunities and upgrades.

Key points

Today, the technological revolution has entered the healthcare industry, and the innovations and developments we see are just as thrilling as science fiction because they are now a reality. Electronic prescriptions, electronic documents, medical robots it’s almost like we walked into Star Trek. Hopefully this blog post has shown you how healthcare brands can use digital marketing strategies to help inform, educate and communicate with consumers about their products and services, and why digital marketing in healthcare is important.

What is a SEO agency doing?

If you’'re trying to find out more about search engine optimization and how hiring SEO professionals can help your business succeed, heres some food for thought.

Anyone search for what a SEO agency can do for me always find unrealistic promises for ads (though at first you may not be aware of the fact that their promises are unreal).

First of all, the success of SEO takes time. If an SEO company is promising the moon, it?s often something to be suspicious of. SEO is an ongoing commitment and yes, it can pay dividends regularly, but it requires ongoing work.

You cant work on SEO for a few weeks or months and then move onto something else.

SEO is dynamic its ongoing, so your SEO strategy must be fluid, must evolve. It is also important that your website traffic statistics are constantly reviewed to see what you are doing well and where efforts are paying off.Website monitoring tools and expertise from SEO firms can help you turn your website into a lead generation tool without taking too much of your time.

Because the market continually changes, search engines do as well, as they try to continue to meet the needs of searchers. This means you’ll need to continue to work at not only maintaining the rankings you achieve, but also at providing a great customer experience on your website. If you have a poor conversion rate, search engines will not keep sending you organic traffic. Neither can your website remain static, as the search engines would inevitably de-index your website as outdated.

There are hundreds of factors that are looked at, theres a need for ongoing fresh content, and theres a good chance that while you continually work at achieving SEO success, your competition will be doing the same. You need to know what you’re doing, keep up with what the search engines need, monitor outcomes and converts so you can respond and prepare, and also keep an eye on the market.

What does an SEO Company do?

SEO and search engine optimization has a lot to do, and instead of trying to do it all in-house, hiring a qualified SEO agency unlocks money so you’re prepared to wow the leads and customers your SEO efforts are getting.

SEO investment can provide a good ROI, but it is important to note that not all SEO businesses are created equal. When doing a cost analysis to help you decide which SEO agency is best, you must take a closer look at what they are selling, whether their strategies are called black hat or white hat, SEO assurances, contract lengths, deliverables, etc. Here are some basics of what you could expect to do for you by a SEO agency.

Analyze and make recommendations on your current site

It might cost you missing factors on your business site. There are helpful and critical SEO strategies. An SEO review will help ensure that you do not miss the mark and/or damage your rankings to reach your target customer. To help determine whether or not search engine bots can quickly crawl and read your page, a SEO company looks at the current web format.

Note: There must be the basic SEO aspects, and you must also be certain that you are working to cater to tourists who are being sent your way. Search engines are used to calculate click-through rates and conversion rates. When they give you a slew of traffic and you don’t find your content useful, you’ll lose rankings easily. You need to customize for users and search engines.

Technical aspects to make the site “Spider” Friendly An inspection of the SEO platform allows you to make sure that you are doing all the right things with the layout of the site that can make you recognize and rate the page. It can enable you to identify potential problems and areas for improvement.

SEO companies are looking at some basic technical issues including:

• Meta Data

• Unique Content

• URL Structure

• Breadcrumbs

• Image optimization

• Page load speed

• Responsive on all devices

• Keyword optimization

• Many more

The mentioned above is not exhaustive. A website review will analyze the current ratings, keywords, conversion rate, and more, showing you technical areas that need to be changed to make the page appealing to search engines and attractive to visitors. Your goal is to make it easy for search engines to crawl through each page of your website and use that information to determine what traffic you want to submit. You want to turn the content to leads or customers as well.

On Page And Off Page

There are many ways to automate active SEO approaches, including both on-page and off-page SEO. A good company from SEO is doing both. Things happening on your page as well as events pointing to the SEO-friendliness of your site all the time. Continued efforts in both areas are important to give you rankings and not only to help you achieve them, but also to hold them.

An SEO agency will recommend ways to boost your SEO activities off-page while optimizing your promotional / inbound marketing efforts to bring value backlinks, drive traffic and raise authority.

Note: There are no backlinks you need. Many black hat SEO companies are going to sell services that include dubious techniques for linking. Make sure you don’t employ a black hat SEO agency, don’t be afraid to ask questions. Further tips in this blog post will follow later.

The SEO expert may also suggest SEO content on-page that includes new content and optimizes existing sites. In your overall online marketing strategy, incorporating regular content through blog posts, a news center, your newsletter archives, and/or a strategy to optimize existing content pages can be instrumental. Your SEO agency can help you identify good topics and keywords that can improve your ratings and help you attract buyers willing to buy.

Content = Opportunity

Search engines must crawl the page each time a new article is posted on your web. To decide how to rank the section, they must calculate technical elements. It is a good idea to frequently publish search engine-optimized content that is useful for both your SEO activities as well as your efforts to build relationships and lead generation. Every site you publish should be designed and written with all the right technical elements so that your visitors can be turned into customers or leads. Not all SEO companies offer content writing services, but some do, and can help you plan and implement a highly effective content marketing campaign to generate targeted traffic and better rankings.

Certain considerations, such as directory listings, press releases, article marketing, video marketing, and more, can also come into play in off-page SEO strategies.

Essential factors to consider when recruiting a company to optimize the search engine

It is usually ingrained to ask for a guarantee when looking at hiring a service provider for your company. Promises and promises can instill a buyer’s trust.

Guarantees, however, are a dangerous thing in the SEO world. While you may have performance assurances, accurate updates and changes, there are often questions about precise ranking or traffic guarantees. Too many variables are beyond any credible SEO specialist’s influence. Those who make promises of top rankings sometimes only do so because they use techniques of black hat. While these techniques can work occasionally or briefly, they place you and others at risk of being penalized. If your website tries to’ cheat’ the process, your website may be de-indexed, or blacklisted.

What are you supposed to expect from your SEO business. You need daily, easy-to-read reports that make it clear your online presence and traffic levels you are improving. Many SEO agencies also support you with different aspects of online marketing to ensure that the traffic you receive has a great chance of being turned into sales.

You want to look beyond costs at other SEO considerations, including:

• Will you be stuck in a long-term contract

• How can you terminate your agreement and guarantee that any / all access is revoked

• Longevity. Is the SEO agency that you are looking at, with staying power, an established company that can show results to past customers

• How often do you get progress reports and what are the results

• What other programs are there, Some of the top SEO companies also offer a wide range of services to help with your online marketing efforts, such as: website development, online store e-commerce services, pay-per-click ads management, social media marketing, reputation management, video production, and more.

Reading feedback and customer testimonials, case studies, getting a free SEO audit and reviewing SEO company websites will help you make a well-informed decision about the best SEO company to do business with as well as what SEO services you want as part of your arrangement.

Looking for a reliable digital marketing agency to assist you with SEO, social media, PPC, etc. Tell Thrive for more information today!

How to advertise Your Small Business for Free

Although advertising is a crucial aspect of growing your small business, small business owners can sometimes find it difficult to prioritize marketing or make the most of their limited marketing budget. The good news is that there are several inexpensive (and even some free) tools available in today’s digital environment that can help you market your small business.

Online Reviews

The power of word of mouth should never be underestimated. And it couldn’t be easier to reflect the word of mouth today than online reviews.

Think about it: wouldn’t you first google “best bicycles around me” or something similar if you’re thinking about buying a new bike Then you would find an interesting bike brand. What’s the next step you take Clearly, to make sure it’s good enough, you’ll read online reviews.

With every purchase you can make, this happens, especially on the internet. Whether it’s booking a hotel, purchasing a suit, or making a reservation to try a new restaurant, most people are going to read reviews online before making their decision. That’s why websites like Yelp are so popular today: they give you an objective look, not just about the products or services you purchase, but also about your future customer experience.

And make sure you take advantage of this as a business owner. Encourage your customers to leave their feedback and always respond when they do. You can also hire a professional technology reputation management provider to handle your reputation management online.

Create a Website

For a customer, there are few things that are more irritating than looking up an online company and finding out they don’t have a website. A good website, particularly if you only need the basics, is relatively cheap to make.

It’s also a great way to stay in touch with your clients, for example by blogging (more about that later). Your website should have a logo design and all kinds of information about your company, products, services, and a way to get in touch with you. This is one of the best ways to help your followers get more information about you without breaking the bank.

Blog

Of course, you’re not really writing (unless you are), and yet having a blog for your company is one of the most important steps you can take towards improved marketing.

What’s the reason, Just because it gives you a way to demonstrate to your viewers and employers that you know what you’re doing. The best way to show your future customers that you are an expert in your field is to set up a blog and write high-quality articles on it.

Not only will a blog help put the name of your business out there, it can also increase the exposure of your organic traffic and SEO.

Make the blog posts interesting and consistent (on the company’s website there’s nothing worse than a dead post). Set up and stick to a tone of voice, and you’ll get the benefits in no time!

Social Media

The main point here is not just to have a presence on social media, but to have a strong presence on social media.

Sure, updating your Facebook status every single day, tweeting something funny, and posting a picture every now and then on Instagram may seem enough, but it definitely isn’t.

You need to have a plan for social media; one that involves everything from the sound you use to your color palette to your visual branding layout.

Why?

Just because everyone, including the current and future clients, is on social media. It’s also the best way to build a bond with your audience and grow a more personal relationship that never hurts.

Email Marketing:

Email marketing is one of the easiest and cheapest ways to maintain regular contact with your customers and remind them of your product.

It’s pretty easy and cheap to start a weekly or monthly newsletter, and you don’t have to pay someone else to do it for you! Simply write your address, then use a free service like MailChimp to send your automated messages and emails for advertising to your list.

Conclusion:

All in all, there are a lot of options to get started on promoting your small business thanks to many digital marketing devices. And of course, to help you get started, you could always partner with an established digital marketing agency. Have you had any ideas that worked for you. In the article, let us know!